RICHARD ROBERTS




Executive with demonstrated success in P&L, sales, marketing, operations, & general management. Solid background in project leadership, business development, strategic alliances, client relations, startups, turnarounds in highly competitive arenas.

Revitalized region with 3-year flat sales trend by increasing revenue 150% from $2 million to $5 million in < 1 year.
Delivered record-breaking sales to meet 125% of corporate target and initiated change management processes.
Spearheaded turnaround to reverse losses, fuel 100% profit upswing, and expand from 12 to 32 branches in 3 years.
Key in growing revenue to $58+ million, positioning firm for lucrative sale; realigned sales, management, and marketing strategies.



Dynamic Leader who aggressively takes action to raise the bar and lead organizations to peak performance.

Led startup to capture $2 million revenue and immediate profitability, crafted and executed successful growth strategy.
Propelled 200%+ increase in new business in 1 year and saved underperforming operation from closure.
Infiltrated market to grow multimillion-dollar portfolio and achieve unprecedented 135% of quota (vs. 50%-60% by prior reps).

High-performance Manager adept at delivering swift, effective solutions to optimize efficiency and boost competitive advantage.

Instituted standards to efficiently manage 900 annual build projects; secured delivery in 90-100 days vs. competitors' 6-month average.
Recruited and directed 45 geographically dispersed sales reps; designed/deployed training programs and minimized turnover.
Forged industry alliances and established reliable contractor networks to streamline processes, cut costs, and facilitate projects.

CAREER EXPERIENCE

SELECT BUILD/BMC West [BMHC], 2006-March 2008
Sales Manager, Mid-Atlantic Region
SelectBuild is a Fortune 1000 company a division of BMHC., which is one of the largest providers of integrated construction services and building materials to the U.S. homebuilding industry in the major national markets.
My mid-Atlantic region clients included Pulte Homes, KB Homes, Centex Homes, Lennar Homes, D.R. Horton, Winchester Homes, Beazer Homes, K.Hovnanian, Richmond American Homes, Toll Brothers, and other large regional builders, such as Hubert Construction, Bozzuto Homes, and Tricor
In the Mid-Atlantic market we provided turnkey services. Framing, labor, and building materials which included lumber, windows, doors, exterior trim, floor, roof, stairs and wall systems.
I created and maintained builder relationships throughout Maryland, Delaware, northern and central Virginia, while keeping up relationships with other sister companies, such as BMC Construction, which has a strong presence in Nevada and the western states market.
I coached and mentored three regional managers in support of specific opportunities within their region.
I developed and sustained client executive relationships through personal meetings, presentations, speaking engagements, business networking, and other business and social gatherings.
I collaborated with purchasing managers and staff to establish relationships and offer recommendations to improve quality and reduce cycle time.
Lead the development of strategies and tactics for penetration of new accounts.


MR. CONTRACTOR, INC., 2003-2006, Pittsburgh, PA
General Manager/President
identified niche market opportunity and formed contractor Service Company serving new home owners.
Established contractor network and deployed successful marketing campaigns.

MARONDA HOMES, INC., 2002-2003, Pittsburgh, PA
Sales Executive
Managed regional home sales for $680 million Florida-based production builder; achieved record-breaking revenue results.
Initiated process improvements that enhanced sales training/tracing and project management.

ROBERTS HOMES, INC., 1990-2002, Harrisburg, PA
General Manager/President
Launched and directed residential home construction/sales company; managed all operational, sales, and marketing functions.
Built and supervised network of quality contractors, as well as office/administrative staff; maintained minimal turnover.
Developed and deployed successful strategies to infiltrate target market and oversaw multiple construction projects.
Provided full-service account management; guided clients through planning, financing, and existing home sales processes.

PATWIL HOMES, INC., 1982-1989, Harrisburg, PA
Director of Sales and Marketing
Recruited to devise and manage turnaround and growth strategies for underperforming branch offices.
Directed P&L, 45 sales reps, and sales/marketing operations across 32 branches throughout Pennsylvania and Ohio.
Introduced sales force recruitment and training program that significantly reduced turnover and enhanced performance.


Prior experience: District Sales Rep, MILES HOMES, INC.; Regional Manager, CONTINENTAL MORTGAGE
INSURANCE CO.


Business Management, Point Park College. Veteran, US Marine Corp.
Professional training includes: Home Builders Institute; Institute of Residential
Marketing; Master of Building Program (graduate); and American Management Association.
Member, several home builders associations and Chamber of Commerce.