SHERI WOODWORTH
OPRERATIONS, MARKETING, SALES, and TRAINING/DEVELOPMENT EXECUTIVE
Start-up, Turnaround, Rapid Growth & Niche Markets
20+ year career delivering strong operational, financial, marketing and sales leadership in the competitive and cyclical markets. Hands-on developer of high-performance teams and driver of best practices across operations, field service and sales/marketing. Innate ability to quickly assess people and processes, effect immediate and lasting changes, and achieve new levels of quality, efficiency and cost-effectiveness. Equally committed to customer service excellence, leveraging creative marketing, strategic selling and customer engagement techniques to optimize market awareness and maximize sales results.
CAREER HISTORY
CONSULTANT / INTERIM GENERAL MANAGER2008 to Present
Leveraging business management experience and professional reputation for people and process leadership, became a key resource to companies with multi-site operations and diverse operational, sales and service workforces. Identify and recommend new initiatives and programs to accelerate revenue, improve profitability and enhance overall service delivery.
Retained by a Profiles International strategic alliance partner to assist companies in achieving competitive differentiation through better hiring, training/development and performance management of operations, sales and service employees.
Completed an 8-month general management assignment to jump start sales, and revitalize Florida operations, including offices in Orlando, Ocala and Jacksonville, for an established Mid-Atlantic company.
-Centralized offices and staff from 3 locations to 1 to minimize overhead costs while continuing to provide localized services across a large geographic footprint.
-Designed and launched new marketing strategies and customer service programs to improve the entire sales-service cycle and company reputation in a highly competitive market. Built a strong sales pipeline in the first 6 months.
-Introduced the use of consumer/competitive studies as a proven way to guide marketing activities to targeted consumer demographics, and implement service improvements based on key customer perceptions.
SENIOR PROJECT EXECUTIVE Levitt and Sons, Jacksonville, FL2007 to 2008
Recruited as the go to executive to turnaround a troubled region. Led a 25-member cross-functional team with P&L for $75M in revenue.
Positioned the region as the most successful in the company and earned recognition for having the best-run organization across all corporate operations in just 6 months.
Took on oversight for 6 salespeople. In 60 days, closed 46 contracts compared to only 2 sales during the prior 6 months. Drove a 50% swing in revenue in the midst of rampant industry decline and subsequent Chapter 11announcement.
Led in-depth market evaluation and comparative analysis of pricing structures. Changed base rates and options/upgrades, which increased overall sales 50% and options revenue 11% while appealing to customer price points.
Re-established credible relationships, increasing customer satisfaction 50%.
Partnered with corporate development in market studies to determine the financial and market viability of opportunities in the Jacksonville and St. Augustine markets.
DIVISION PRESIDENT Centex Homes On-Your-Lot Division, Palm Coast, FL2005 to 2007
REGIONAL DIRECTOR Centex Homes on-Your-Lot Division, Altamonte Springs, FL 2000 to 2005
Hand picked, along with a newly appointed President to start-up a new organization. Defined the operating structure and staffing models, which encompassed a 45-person regional services operation, as well as field-based sales, marketing and customer service. In recognition for market success, promoted to turn around and revitalize troubled division. Held full P&L oversight for $10M+ in annual revenue and 28 people. Reported to the Region President.
Played a lead role in the highly successful start-up of a new line of business, and turnaround an under-performing operation in an uncertain industry/economic climate.
Transformed a failing division into one of the best performing operations company-wide Achieved record sales of $10M+ annually, drove operating margins up 10% and increased customer satisfaction 20%.
Grew region from start-up to $50M annually and producing the 2nd highest revenue, profit, operating margin and return on assets results, 2nd only to the Midwest region, which had a much larger geographic footprint.
Applied a combination of market-appropriate pricing strategies and strict control over operating and vendor expenses to over-achieve top and bottom line performance objectives, and differentiate Centex in a highly competitive market.
Strategically placed key sales and construction personnel in offices within high-potential markets (e.g., Palm Coast, West Palm Beach), and implemented robust marketing and sales tools to capture new business across the region.
Delivered record sales during the 1st 6 months of tenure as Division President by personally leading a 6-member sales team. Set new expectations and aggressive goals, and provided new incentives, motivation and direction.
Forged win-win partnerships and through integrated marketing and publicity campaigns, built market awareness among target customer demographics without the high cost of advertising.
REGIONAL DIRECTOR, CUSTOMER COMMUNICATIONS Centex Homes, Altamonte Springs, FL1997 to 2000
Created a new role, with the full support of the Executive Vice President, to effect widespread changes in the customer engagement process. Leveraged cross-functional credibility and influencing skills to introduce new ideas, streamline processes, improve documentation/reporting, and launch new marketing communications across 10+ divisions within the Southeast Region. Held full management oversight for communications and training program design and implementation.
Piloted Centexs 1st customer-focused quality and performance improvement initiative, which directly impacted business results with lower costs, improved quality and higher staff/department efficiency.
Increased overall customer satisfaction 50%+ over 2 years by process mapping how each division and functional group engaged customers, delineating customer touch points, and identifying disconnects in verbal and written communications.
Redesigned customer contracts and other multi-media collaterals to improve the overall content and delivery of information in a user friendly format.
Benchmarked industry customer care methodologies and integrated information into customer care best practices, and leveraged show me pilots to show the direct correlation to quality, productivity and service improvements.
Communicated the value of customer care initiatives to Division Presidents, Operations Managers and Directors, and forged awareness and acceptance among sales, operations, services and other departments.
EARLY CAREER
MANAGER / REGIONAL PARALEGAL Centex Homes, Altamonte Springs, FL1994 to 1997
DIVISION MANAGER Commerce Title, Altamonte Springs, FL1988 to 1994
Launched career with Centex Homes within the rapid growth, high profitable Southeastern US region, which encompassed 10+ divisions across 4 states. Served initially as an operations manager within a services subsidiary, and then transitioned into operations when corporate established their 1st regional legal department. Oversaw acquisition and development transactions, employee/labor relations and litigation matters.
Implemented people and process discipline across a 20-member high-volume office. Ensured maximum productivity and profitability, contributing to Orlandos recognition as the #1 division nationally.
Established strong connections with development and operations groups, sustaining the best litigation and risk avoidance record out of 5 regions nationwide.
Drafted, reviewed and structured $50M to $100M in acquisition contracts, as well as $25M to $50M in development transactions.
EDUCATION & PROFESSIONAL DEVELOPMENT
Management & Sales Training Levitt & Sons / Brooks Group
Management, Sales, Marketing & Executive Leadership Development Programs Centex Homes
Real Estate, Business & Legal Courses Seminole Community College
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