Peter J. Kienle, FSMPS, CPSM

206 Cochet Court, Cary, NC 27511
Telephone 919-463-5632 (Home)


EDUCATION /PROFESSIONAL OFFICES HELD

The Ohio State University, BSBA, Marketing 1972; MBA, Marketing, 1977
Graduate, Columbus Area Leadership Program, 1982
Sales Training Course, Sandler Sales Institute, 1995
Certified Professional Services Marketer (CPSM), Society for Marketing
Professional Services (SMPS), 1994.
Fellow, SMPS (FSMPS), 2002
National SMPS Board 2003-2008: President, Past President, Secretary/Treasurer


EXPERIENCE


MCKIM & CREED, Raleigh, NC
Chief Marketing Officer (CMO), 2006-2008
Top marketing professional for 390 person, 15 office engineering, planning and surveying firm operating in Virginia, North Carolina, South Carolina, Georgia and Florida. Firm is ranked # 195 of the ENR 500 design firms with annual revenues of $64 million and ranked in Zweig Whites Hot Firms list for 2006, 2007 and 2008.

Accomplishments: Created and conducted firm-wide sales and business development training program in 10 offices; conducted market research for four metropolitan areas; selected and managed implementation of new CRM system;
developed and managed an annual marketing budget of $1 million; oversaw the development of over 400 proposals and SOQs annually; supervised the development of a new Web site which earned three national awards including one from the Construction Writers of America (CWA); participated in the development of eight service line brochures; participated in a dozen trade shows.


MOODY/NOLAN INC., Columbus, Ohio
Director of Marketing and Business Development, 1997 to 2005
Directed marketing and business development programs for the largest African-American owned architectural firm in the United States with 125 staff members in five offices (Cincinnati, Cleveland, Columbus, Indianapolis, Nashville), and annual revenues of $16.5 million. Services include architecture, interior design and civil engineering and design services for collegiate, sports and recreation, K-12, health care, aviation, commercial and institutional buildings ranging in project size from $3 million to over $100 million.


ACOCK ASSOCIATES INC. ARCHITECTS, COLUMBUS, OHIO.
Director of Marketing, 1993 to 1996.
Developed and implemented marketing and business development programs for mid-sized architectural firm; identified and marketed prospects resulting in major commissions in the public and private sector; developed strategies and presentations for major proposals for commercial and collegiate facilities up to $100 million; advised principal on all business development issues; coordinated marketing efforts in Mexico.

VOCA CORPORATION, DUBLIN, OHIO
Marketing Associate, 1990-1993.
Primary marketing professional for third largest developmentally disabled residential services provider in the United States, with 2400 employees and $70 million in annual revenues. Researched and defined new national markets; developed and implemented marketing and sales programs for $6 million-year development company; received special commendation by the board of directors for supervising a six-state fund-raising event; participated in industry trade shows.

NBBJ, COLUMBUS, OHIO
Marketing Manager/Senior Associate, 1984-1990.
Eastern region marketing manager and business developer for the second-largest U.S. architectural firmwith 500 employees and over $45 million in revenue. Markets included health care, education, government, institutional and corporate projects up to $50 million. Doubled revenue in one office within three years; provided day-to-day marketing and sales consultation to three branch offices; planned and implemented a cold-calling campaign to over 100 colleges in six states resulting in five new commissions; promoted to Associate and later Senior Associate of the firm.


KORDA/NEMETH ENGINEERING, COLUMBUS, OHIO.
Vice President/Director of Marketing, 1980-1984.
Served as marketing professional and business developer for this well-established building engineering firm in central Ohio with annual revenues of $3.5 million. Devised and implemented marketing data system (CRM); secured $500,000 of government contracts annually; developed over seventy-five proposals annually. Hired as Director of Development and promoted to Vice President.


STATE OF OHIO
Senior Research Associate, 1978-1980
Supervisor, Project Management, 1973-1978
Defined needed capital improvements for thirty-three state institutions comprising over 10 million square feet of buildings and associated land holdings. Owners representative, supervising 8 project managers carrying out $125 million of capital improvements annually; starting from architect and engineer selection through construction completion. Reviewed and recommended approval/disapproval of fifty capital improvement projects annually.



ACTIVITIES AND PRESENTATIONS


Conducted over 40 lectures, seminars, and Web casts on business development and sales topics, marketing best practices, industry trends, staffing, marketing planning and budgeting, proposal development and presentation training for SMPS, Zweig White, IOMA, AIA, PSMA, ACEC, and Deltek.

References available upon request.