EXECUTIVE PROFILE
An experienced and innovative Sales and Marketing executive with a true passion for strategic planning, business development and delivering long-term profitable revenue growth. A consistently proven leader with the ability to uncover specific unmet customer needs and with excellent communications skills to articulate those needs throughout the entire organization to ensure maximize company alignment around their customers. Detailed understanding of the margin improvement drivers, marketing solutions, pricing, and the strategic planning techniques needed to help manufacturing and service organizations become more customer focused, foster sustainable growth and ensure long-term profitability.
Corporate Development
Strategic Planning
Project Management
Mergers & AcquisitionsStrategic Marketing Implementation
Pricing & Margin Enhancement Expert
Market Research Analysis
Full P & L Responsibility

BUSINESS EXPERIENCE
TEREX AERIAL WORK PLATFORMS2003 2009
Manager of Business Development Redmond, Washington
Responsible for formulating the Strategic Planning, New Business Development, and Strategic Project implementation for the Aerial Work Platforms Division of Terex Corporation with revenues in excess of $2B.

Project Manager for the strategic launch of the telehandler product category designed to meet specific customer needs that resulted in an annual sales increase of $400M.
Chaired a ten member cross-functional team that conducted the first Global Pricing Review that netted a $70.1M+ increase in net operating margin in the first year of implementation.
Implemented the strategic financial management drivers for the $160M growth of the Caterpillar account segment from $25M to $185M over four year period.
Coordinated and formulated with the Executive Leadership Team the first Global Strategic Plan for the Aerial Work Platform Division of Terex Corporation.
Co-chaired the first company-wide business development and implementation process that aligned the companys Strategic Plan with our customers needs to isolate and identify specific acquisition targets.
Worked closely with Utility Equipment Division to implement custom finance solutions for public utility companies and rural electric utilities.

PACIFIC MACHINERY 1997 2003
Manager Rental Services & Marketing Honolulu, Hawaii
My direct responsibilities included: all the business development, marketing, rentals, branch expansion, acquisitions and customer relations for a $100+ million dollar Caterpillar Dealer. My major functional tasks included Full P & L responsibility, budgeting, marketing, brand management, sales and finance training, and vendor relationships in a high pressure multicultural environment in Hawaii and throughout the Pacific Basin.



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Worked with the Executive Team to develop new financing & leasing models to help customers expand purchases & increase rental fleet by $10M.
Exceed our ROA & ROIC targets every year.
Directed all marketing functions: brand management, print, promotion, trade show, customer events on a $5M annual budget.
Increased revenues by 20% on an annual basis.
Partnered with all key accounts on a semi-annual basis to identify and fill specific unmet product and service needs. Negotiated new vendor relationships to fulfill those needs.

PROFESSIONAL GOLF SUPPLY 1987 - 1997
President Honolulu, Hawaii

CEO of the largest privately owned wholesale golf Distribution Company in Hawaii and the Pacific Basin. Customers included: World-class resort developments, corporate clients, and government agencies throughout the entire Pacific Basin.
Managed the strategic planning, vendor relationships, business development, banking relationships and sales training with a $30M annual budget.
Grew sales from $5M to $30M through customer retention, growth and penetration strategies for current key customers and by identifying and opening new growth markets.
Implemented the acquisition of several exclusive new product lines to meet the growing needs of the Resort Golf customers as identified by extensive customer satisfaction surveys.
Designed, developed and operated a 50K square foot distribution facility to stock product closer to the customer and insurer faster delivery.
Researched and instituted the total conversion of our CRM data system that resulted in customer satisfaction scores increasing 35% for the first full year of installation.

EDUCATION
M.B.A. with Honors Hawaii Pacific University
Bachelor of Science in Finance San Diego State University