BRUCE BRUMFIELD

OBJECTIVE
To utilize 30 years of sales, marketing and management experience to pursue opportunities within a company for professional and personal growth.

SUMMARY

Three decades of sales management experience in the commercial refrigeration industry. Have been involved in sales management for a variety of companies private and public. Proven record of bringing commercial refrigeration products and services to market through multi- tiered distribution sales channels and direct national account sales. Detailed experience of the commercial refrigeration market in the USA. Leading multidiscipline teams to achieve strategic objectives from initial idea to mid and long-term conclusion

EXPERIENCE
2009-2010 National Consolidated Industries
Spartanburg , SC
Company acquired Beverage Air (Bottle Coolers) from Carrier. Promoted to Vice President Sales and Marketing. Responsible for managing Sales and Marketing for National Refrigeration Company and Universal Nolin, LLC. Manage the sales activities of 5 Rep groups, Director of Sales Universal Nolin, Director of Sales National Refrigeration. Annual Sales Volume $40 Mil.
National Refrigeration.
2006- 2008 National Refrigeration Company
Honea Path,S.C 29654
Director Sales and Marketing
Recruited to direct the sales efforts of three (3) Regional Sales Managers, Customer Service, Service Parts and Technical Service. Responsible for inventory and P/L. This is a start up company purchased from Carrier that includes the brands of Kelvinator Commercial, Kelvinator Scientific and Universal Nolin. Have grown sales from $5 .0 to $12.0 Mil in 2006 and projected 2009 year sales at $16.0 Mil.
2002- 2006 Hussmann Corp./Div.Ingersoll Rand
St.Louis, MO 63044
National Sales Manager Distribution
Recruited to establish a distribution system to sell self-contained refrigeration and walk-in coolers to the foodservice industry. Responsible for integration of the Thermo King dealers to sell into the foodservice and food company segments. Built this new distribution system to a $12.0 Million business segment.
2000-2002 Carrier Refrigeration
Conway, AR 72032
Vice President - Distribution
Responsible for managing three Regional Sales Directors and 22 distributors in the commercial refrigeration industry. 2001 Year sales were $18 Million. Responsible for generating three new key accounts with sales exceeding $4 Million. Instrumental in the development of the synergies associated with The Complete Package as a marketing strategy to the C-Store market.

1996-2000 Frigidaire Commercial Products /Div. of Electrolux Corp. Conway, AR 72032
Vice President Business Development
Responsible for administering/developing national account and key account programs to the commercial refrigeration industry. Co-ordinate fresh approaches to new and existing markets across our wholesale sale and retail distribution channels. Generated $10 Million in new sales.

1992-1996Master-Bilt Products /Div. Standex Corp. New Albany, MS 38652
Vice President National Accounts
Responsible for initiating national account programs in the commercial refrigeration industry. Developed new business in excess of $5 Million. Worked as part of a team to bring McDonalds as an account and also instrumental in developing a system to strengthen the Walgreen relationship.
1987-1992 Universal Nolin/Div.White Consolidated Industries
Conway, AR 72302

Regional Vice President
Responsible for all distributor sales, factory branch sales for the states east of the Mississippi in the commercial refrigeration industry. Responsibilities included management of five sales people, forecasting, sales training, business analysis, consulting and communication between field sales, distribution and the factory. Developed $2 Million in new national account sales. Total Sales of $14 Million.

1983-1987 Universal Nolin/Div.UMC Industries
Conway, AR 72302
Regional Manager
Directly responsible for the sales management of the east coast distributors in the commercial refrigeration industry. Responsibilities included sales training; major accounts and direct management link between distribution and the factory. Developed strategic relationships with key regional and national accounts. Total Sales $9 Million.
1982-1983 Universal Nolin/Div. UMC Industries
Conway, AR 72032
Zone Manager
Responsible for distributor and key account sales in the southeast territory in the commercial refrigeration industry. Responsibilities included a major key account and three of the largest distributors. Total Sales $4 Million.


Sales Manager W. E. Marshall Co.
Atlanta, GA 30377
Responsible for sales and marketing of fluid handling equipment to major oil companies and large industrial companies.
Established significant new accounts $1 Million.

Direct Sales Representative Dover Corp/OPW Div
Cincinnati, OH
Responsible for sales through distribution and direct of the products generally known as valves, couplings and specialty products for the fluid handling industry in Georgia and Florida. First territory in company history to generate $2 Million in sales.

Customer Service Representative Dover Corp/OPW Div
Cincinnati, OH
Responsible for expediting, order entry, general and sales specific correspondence for the western region. Handled twenty distributors and five district managers. Promoted earliest of any customer service representative to district sales representative in company history.


EDUCATION
1976The University of Cincinnati Cincinnati, OH
Economics
Bachelor of Arts Degree

MILITARY
1970-1973 United States Army
Honorable Discharge with the rank of Specialist 5


1149 ROCKCREST DRIVE NE, MARIETTA, GEORGIA, 30062
770.401.3907 (Cell)
770.971.0912 (Home)

brucebrumfield[at]ymail.com