Christi Cooke
SALES REPRESENTATIVE SALES MANAGER
Highly accomplished sales and sales management professional with twenty plus years of experience in the custom home construction industry. Proven ability to establish strong rapport and develop solid relationships. Outstanding communication skills, qualified in business and strategic planning, market research and sales development programs. Exceptionally well organized with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals. Confidence, integrity, discipline, and vision have been key drivers in expertly nurturing relationships with clients, team members, management and vendors.
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Key Account Development Product Launch New Business Development Sales Management
Developing Relationships Customer Service Pricing Strategies Territory Growth Problem Solving
Goal Setting Project Planning and Management Market Penetration Operations Management
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PROFESSIONAL EXPERIENCE
MANDALAY HOMES, INC. Arlington, Texas 2005 - present
Owner/President: Owned, managed and directed all aspects of construction and development strategy including supervision of all employees and subcontractors to coordinate all facets of construction. Ensured streamlining of operations to produce cost savings; increased productivity and business capacity to generate profitability. Managed operating budgets, developed sales forecasts, negotiated contracts, established pricing guidelines and set sales targets.
Generated $10 million plus in revenues in volatile market.
Effectively supervised employees and subcontractors, adapting leadership and motivational strategies to elicit top performance and ensure that projects were completed on schedule.
Accountable for long-range planning, profit and loss, controlling costs, invoicing, recordkeeping, collecting accounts receivable, and monitoring financial performance.
PEYTON THOMAS HOMES/SANCTUARY HOMES Colleyville, Texas 2004 - 2005
Director of Operations: Managed all phases of multimillion dollar construction projects. Conducted weekly sales and construction meetings. Prepared and administered project budgets of up to $22 million. Approved all expenditures and payroll. Responsible for all aspects of sales and marketing for both companies.
Demonstrated the features and benefits of properties and managed all details required to bring a transaction to successful close, including the negotiation of purchase offers and contracts.
Managed $45 million construction of The Villages at Colleyville Condominiums.
Consulted with clients regarding design modifications and change orders; ensured customer satisfaction throughout the project life cycle.
Developed and launched first website, collateral materials, public relations, and advertisement campaigns.
Christi L. Cooke Page 2 christicooke[at]sbcglobal.net
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BENSON LIGHTING AND HARDWARE Fort Worth, Texas 2001 - 2004
Sales Representative: Charged with driving product sales for commercial and residential lighting and hardware to custom and production homebuilders, commercial contractors and designers. Produced successful competitive bids for commercial and residential projects. Assessed client needs and provided education and guidance on design options. Targeted key accounts and generated sales growth through building relationships, training on product knowledge, and cold calling. Responsible for both lighting and hardware showrooms and purchasing of inventory. Coordinated and managed trade shows, showrooms, and all marketing events.
Recognized as top Sales Representative for 2002, 2003 and 2004.
Generated over $4.4 million in sales.
Due to unparalleled sales performance was charged with training and developing new reps.
Launched new company showroom in the Fort Worth market.
GIOVANNI HOMES CORPORATION/MARQUISE HOMES, INC. Arlington, Texas 1990 - 2000
Vice President: Implemented all strategic business planning, financial management, land acquisition, and created accurate cost analysis. Established key relationships with city and bank officials to guarantee timely funding and approvals.
Restructured compensation system, tying pay to performance and achievement of strategic business goals.
Delivered millions of dollars in profitable returns through effective leadership of property acquisitions and sales, portfolio management, and residential development activities.
Conceptionalized and launched full service design center showroom for customers.
Construction Manager: Executed take-offs from blueprints, obtained building permits, estimated costs, and bid jobs to guarantee profitability. Sourced vendors, purchased supplies and equipment, and ensured timely delivery of materials. Supervised on-site construction and work from excavation to final approval.
Best of Show in Kaleidoscope of Homes.
Best Craftsmanship in Kaleidoscope of Homes.
Sales Manager: Promoted from Sales Representative to Sales Manager in eight months due to the consistent attainment of sales results. Implemented and supervised sales programs and incentives for seven sales representatives. Recruited, interviewed, hired, and trained all team members conducting performance evaluations.
Recipient of several prestigious awards including two Vice Presidents Club Awards, three Sales Achievement Awards, and two Sales Excellence Awards.
Sales Representative: Prepared documents such as purchase agreements and change orders. Coordinated escrow companies, and lenders, to ensure that terms and conditions of purchase agreements are met before closing date. Coordinated property closings. Promoted sales of properties through advertisements, and open houses.
Initially recruited as a management trainee and rapidly advanced to management generating $1 million annually.
Completed intensive sales and presentation training, and ranked #1 (out of 8) company-wide based on number of deals closed.
EDUCATION
Texas Tech University, Lubbock. Texas
Bachelor of Science
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