Director of Commercial Assets

Leadership Real Estate Development Strategic Planning Budget Development Asset Liquidation Finance P&L Management Re-organization


Senior Management Professional with extensive, broad-based experience in business and operations management. My experience is comprised of many years of practical application as well as a commitment to continued education in the improvement and enhancement of my skills. I am expert in the areas of problem solving and asset liquidation, having successfully managed the liquidation of high value over-aged merchandise, personnel and company assets and real estate. I am accomplished at assimilating or building and leading functional and goal driven teams with a focus on categorizing, grouping, marketing and efficiently selling products, services and assets resulting in their conversion to useable cash. I am skilled at streamlining business operations and pioneering change initiatives to achieve cost and operational efficiency. My background is complemented with a MBA and a BA in Economics.

ADDITIONAL KEY AREAS OF EXPERTISE

Sales Training
Revenue & Profit Growth
Negotiating
Sales Forecasting
Advertising & Promotions
Business Models
Relationship Building
Mentoring & Coaching
Start-ups & Turnarounds

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS

P S & T Inc. - Pauma Valley, California, 2006 - 2009
Purchased and restored a distressed landmark hospitality center returning it to profitable operation.

President/Operations Manager
Negotiated purchase, arranged financing and completely restored the property in keeping with its historical significance. Responsible for formulating strategies and negotiating with manufacturers on key issues relating to pricing, delivery quantities and business expansion. Managed retail sales and customer service procedures for processing sales of $500K annually. Supervised 10 employees.

* Re-created and managed a historical meeting place including locating, purchasing and remodeling a proven location and launching the new business; resulted in 170% improvement in first year profits over prior year, 80% revenue increase second year and 300% profit in final sale of enterprise.
* Turned around County Health Department condemnation order on distressed property by skillful negotiations with Building Inspectors and structuring win-win agreements with County fire and law enforcement, resulting in completion of remodel project on time and saving investors hundreds of thousands of dollars in potential litigation costs.
* Created a new market in the midst of the San Diego Wild Fire disaster of 07 by distributing food and water products to law enforcement, fire fighters and government support staff, resulting in building good will and awareness of how the business provides a valuable service to the community.

24/7 EXCHANGE Inc. - San Diego, California, 2004-2006
$30M company created to capitalize on Labor Union member transportation and financial needs.

CEO
Organized and drove successful start-up company to provide a brokerage for wholesale and retail auto sales to union members in the San Diego area. Launched business in 2004 with 8 employees and generated sales of $30M. Developed, implemented and managed business development strategies and provided management leadership to all operations.

* Initiated and drove marketing plan to 200,000 AFO/CIO union workers in San Diego and Riverside Counties, resulting in successful penetration of union at the county level leading to access to union locals and union members to present Auto Exchange benefits package.
* Devised marketing strategy to produce an infomercial strategy for customers including creating action committee and hiring outside vendors to develop several infomercials, resulting in overall increase in closing ratio, gross profits and customer satisfaction.
* Developed and launched strategic marketing campaign to introduce products and services directly to AFL/CIO union members including sponsorship of golf tournaments and distribution of high quality promotional items, leading to significant increase in product awareness and sales.

PALOMAR GROUP, INC. - San Diego, California, 2002 - 2004
$32M wholesale dealer-to-dealer inventory auction company.

Chief Financial Officer
Responsible for management of day to day profit and company growth. Led teams to establish a financial system to re-establish credibility with suppliers and customer base leading to return to profitable operation. Managed accounts and played key role in successful turnaround, from losses to profitability within one year by developing and implementing a company-wide restructuring program. Authored and implemented improved business plan.

* Reorganized and restructured company which included moving the facility to a more cost effective location, reducing and eliminating unnecessary payroll and noncritical expense accounts, revising and trimming advertisement, utility and communication expenses. This resulted in monthly reduction of $9.5K in expenses and subsequent addition of two new sales personnel.
* Led initiative to transform marketing and sales department to virtually paperless operation by introducing digital media, multiple screen, mobile systems for company productions and eliminating large amounts of paper products, resulting in 38% savings in marketing budget.
* Instituted and performed in-depth across the board department audits that recovered $150K in uncollected receivables; replaced antiquated procedures with state of the art software for financial records and analysis, identifying and developing new revenue.
* Launched a series of weekly customer events including luncheons at Del Mar Turf Club during summer racing season, resulting in $250K monthly revenue increase.

SUTTON CONSTRUCTION - Pauma Valley, California, 1999 - 2002
$4.8M single family home construction company that bought tracts of land, subdivided, installed roads, phone and electrical services in order to create high end neighborhoods.

Chief Operating Officer
Responsible for managing development, deployment and operations. Defined and implemented all infrastructures and all internal and outsourced projects within approved budgets. Formulated strategies and negotiated with manufacturers on key issues relating to pricing, delivery and quantities. Developed highly competent, well-functioning teams, which ensured a productive business organization.

EDUCATION

MBA, BA Economics, Canterbury University, Cheshire, UK

CONTINUING EDUCATION, AFFILIATIONS and CERTIFICATIONS
Certified Personal Property Appraiser
Certified Auctioneer, Continental Auctioneers College of Auctioneering, Mankato, Minnesota
Certified Real Estate Auctioneer, Certified Charity/Fund Raising Auctioneer
Producers Diploma, Feature Film Production, Hollywood Film Institute, Los Angeles, California
Independent Filmmaker, Cinema Director and Line Producer, Hollywood Film Institute, Los Angeles, California

KEY WORDS FOR OPTICAL SCANNING
Production, Materials Management, Purchasing, Inventory Control, Production Planning, Production Management, Manufacturing, Plant Layout, Labor Control, Six Sigma, Manpower Planning, Fleet Management, Purchasing, Transportation, Warehouse Layout, Equipment Planning, Logistics, Direct Sales, New Account Sales, Territory Development, Account Maintenance, Sales Management, Sales Analysis, Distributor Relations, Sales Recruiting, Sales Administration, CRM (Customer Relationship Management), Customer Relations, Field Liaison, Sales Promotion, Advertising, Market Research & Analysis, Strategic Alliances, Product Management, Brand Management, New Product, Development, Business Development, New Product Introduction, Merchandising, Marketing, Forecasting, Pricing, Packaging, Planning, Administration, Financial Analysis, Banking Relations, Equity-Debt Mgmt., Cash Management, Insurance, Credit & Collections, Investment, Cost Control, Accounting, Budgets, Analysis, Forecasting, Planning, Mgt. Information Systems, Project Management, Training, Supervision, Facilities/Leases, Vehicles/Fleet, Project Management, Security, Real Estate Site Selection, Purchasing & Distrib., Government Relations, Public Relations, Community Affairs, Financial Community Relations, Association Relations, Research & Appraisal, Corporate Publications, Corporate Identity, Training, Selection, Organization Planning & Development, HR Allocation, Planning & Forecasting, Recreation, Employee Mentoring, Employee Coaching, Recruiting, Evaluation, Compensation, Wage & Rate Analysis, Counseling, Safety, Collective Bargaining, Labor Negotiations, EEO Compliance, Board of Directors, Shareholder Relations, Litigation, Leases, Compliance, Labor, Documentation, Records, Shareholder Proxies, Legislative Affairs, EEO Compliance, Communications, Project Management, Basic Research, Product Development, Process Development, Prototype Engineering, Mechanical Engineering, Electrical Engineering, Design Engineering, Structural Engineering, Product Applications, Security, Strategic Partnerships, Regulatory Compliance