BRIAN ROYER

SR. MANAGER, PUBLIC RELATIONS
Global Business Development Marketing Communications Market Positioning Campaigns

High-impact public relations professional with 10 years of repeated success driving the public voice of technology corporations for sustainable revenue growth and wide-ranging national and global brand awareness.

Talented producer of B2B/B2C marcom campaigns for both traditional and digital media that surpass corporate expectations and deliver consistently strong ROI. Creative idea-generator with profound understanding of sales drivers and internal corporate communications. Public relations alliance builder with large network of editors and reporters for catapulting products to the forefront of their markets. Expert in clarifying brand vision, translating strategy into tactical plans, and crafting powerful marketing messages.


PROFESSIONAL EXPERIENCE

SYAM SOFTWARE Nashua, NH2005Present
Leading management technology enabler to global system, appliance, IT service and solution providers.
DIRECTOR, PUBLIC RELATIONS
Primary driving force behind planning and development of all marketing communications, product marketing, public relations, and sales presentation materials for new venture. Thrived in dynamic business environment as company launched first-round and subsequent products. Built initial market presence through persuasive messages that attracted VARs, OEMs, white-box manufacturers, and strategic partners around the world. In 2007 SyAM was recognized as New Hampshires Global Business of the Year.
New Product Launch. Branded new SyAm application for market launch with targeted promotions that grew company from zero customer base to sustained revenue generation.
Major Competitive Win. Wrote persuasive proposal to attract Intel as key strategic partner.
Global Industry Buzz. Positioned company founder as thought leader in highly competitive remote network management industry by producing compelling stories and testimonials in customer case studies, press releases, web content, and contributed articles.
Public Relations. Achieved 100+ media mentions in national and international industry media by executing focused PR plan centered on bylined articles and effective promotion.

CONEST SOFTWARE SYSTEMS Manchester, NH2007
Provider of estimating, billing and project management applications for electrical/construction industries.
DIRECTOR, MARKETING & PUBLIC RELATIONS
Recruited to jumpstart companys visibility through public relations initiatives designed to surpass market rivals as recognized leader. Worked with company president to identify opportunities for speaking engagements, customer testimonials, media coverage, and industry honors.
Industry Recognition. Secured multiple industry awards for company and its leadership.
Inc. 5000 designee as top-growth private company only company in its class to receive this honor.
Hottest Company of the Year award by national trade publication.
2007 Excellence in Business Award by The New Hampshire Business Review.
Content Management. Articulated and reinforced corporate branding through press releases, by-lined articles, print advertising, speaker abstracts, and customer case studies.
Corporate Image. Spearheaded companys donation of software to local, regional, and world-class colleges that resulted in major articles in state business weekly and multiple national publication references.
Brand Development. Served as ghost writer for company president, producing and rigorously promoting by-lined articles for national trade publications.



BRIAN ROYER (home) 603-895-3006 BrianPRoyer[at]comcast.netPage 2 of 2

QUEST SOFTWARE (formerly Imceda Software) Burlington, MA2005
Leader in storage compression, data backup, and recovery for Microsoft SQL servers.
MARKETING COMMUNICATIONS MANAGER
Developed online advertising and marketing content for company experiencing dramatic change from acquisition. Customized marketing plans for Europe, Australia, Asia, Russia, and North America. Held additional role as internal communications manager to ensure shared organizational vision among employees. Managed $200K marketing budget. Partnered with virtual team of 6 web designers.
Corporate Positioning. Worked with sales team to achieve testimonial from Microsoft and other customers for case studies that placed company in high industry regard.
ROI. Achieved impressive results from marketing/advertising efforts: 75% conversion rate to sales, and 134% average spike in site traffic from e-blasts and on-line advertising.
Brand Integrity. Developed consistent, engaging corporate voice by writing and editing all marketing and branding collateral for companys flagship LiteSpeed product including product data sheets, sales scripts, e-newsletters, web copy, and executive presentations.
Media Outreach. Captured national and international coverage as companys co-publicist, securing 100+ placements in publications including InfoWorld, Red Herring, silicon.com, SQL Server Magazine, FOX NEWS, Boston Business Journal and MA High Tech.

PROJECT / CONTRACT POSITIONS20032009
CORPORATE WEB WRITER MARKETING WRITER PUBLIC RELATIONS STRATEGIST
Delivered diverse portfolio of marketing and communications services to major technology corporations and government agencies both as full-fledged business and as highly selective auxiliary project work. Clients included New Hampshire Office of Business & Industrial Development, Concord Communications, Trove Software, Weblayers, Enterasys Networks, Acronis and Raytheon Systems.
Project Highlights
3Com: Authored 1,500 of 3,000 SEO-rich web pages for North American website of Chinese subsidiary within 6 months (www.H3Cnetworks.com) including Web 2.0 platforms.
Produced vision statement, brand identity, and product content to attract large corporate customers seeking enterprise level data networking solutions.
Positioned company to compete effectively in switching and enterprise networking space as substantial competitor to market leader Cisco.
Bradford Networks: Wrote 25 domestic and international customer case studies to propel early stage companys brand and value to higher education, health care, and enterprise customers seeking secure, network authentication (NAC) solutions.

NETSCOUT SYSTEMS Westford, MA20002002
Major provider of integrated network and application performance management solutions.
SENIOR PUBLIC RELATIONS SPECIALIST
Established blueprint to increase industry visibility through PR initiatives. Charged with building global customer reference program to provide success stories for case studies, press releases, annual reports, collateral and speakers bureau. Developed materials for trade and road show events.
Success Story Campaign. Acquired 111 customer references for company PR efforts, resulting in 350+ confirmed media mentions in online and offline publications: Network World, InternetWeek, Information Week, eWeek, CIO, Forbes, WBZ Radio, more.
Revenue Growth. Piloted brand development and launch of nGenius reporting suite that produced 37% increase in top-line revenue for succeeding quarter.

CABLETRON SYSTEMS Rochester, NH19952000
$1.2B provider of global networking products, services, and software.
ENTERPRISE MARKETING SOLUTIONS MANAGER (19992000)
Pioneered production and use of customer success stories. Led and mentored team of 4 junior writers.
Laid groundwork for successful market penetration and thought leadership for Cabletron-branded Gigabit Ethernet and ATM global product launches by crafting focused and clear marketing messages. Media placements included CNBC SQAWK BOX, Fortune, Forbes, Inc., Wall Street Journal
ACCOUNT REPRESENTATIVE (19951999)
Ignited sales, capturing $16M in annualized sales over 16 quarters, consistently exceeding sales quota


EDUCATION
Bachelor of Arts in Mass Communications UNIVERSITY OF HARTFORD West Hartford, CT