Name : Adrienne Turley
Industry Type : Real Estate Developers
City & State : Huntington Beach, CA
Job Title Managing Director
Relocation Preferences : none
Objective : Highly motivated and analytical manager seeking a marketing position in business strategy that utilizes my market research and executive management experience as well as my education gained from earning my MBA from UCIs Merage School of Management.
Resume :  
Adrienne Turley
http://www.linkedin.com/in/adrienneturley

Objective
Highly motivated and analytical manager seeking a marketing position in business strategy that utilizes my market research and executive management experience as well as my education gained from earning my MBA from UCIs Merage School of Management.

Summary of Qualifications
Over ten years of market strategy, research, product development, qualitative and quantitative analysis, and management experience developing market strategy programs.
Excellent communication, interpersonal, analytical, and organizational skills as demonstrated in customer and internal interaction as well as individual and group presentations.
Motivated self-starter who inspires confidence and trust in staff and clients.
MBA focusing on business marketing and strategy from UCIs Paul Merage School of Business.

Professional Experience & Accomplishments

Builder Advisors, Corona Del Mar, CA(October 2006 present)
Company provides market-driven solutions for consulting projects throughout the country.
Managing Director, Southern California
Responsible for staff of sales, marketing, product development, and consulting professionals through all levels of engagement for multiple projects simultaneously. Manage client expectations to ensure that all projects are delivered on time and under budget.
Generate annual staff production revenue of over $1.5 million (increase of over 30%).
Design advisory service products that illustrate industry performance and project market volume and price levels.
Oversee day to day Operations of the Southern California office.
Design & conduct consumer research studies: product segmentation, focus groups, qualitative & quantitative analysis, psychographic mapping and analysis, awareness studies, and intercept interviews. Test brand awareness, purchase motivations/behaviors, product preferences, and depth of demand.
Extensive experience with market segmentation, benchmark/tracking studies, demographic mapping/site analysis, psychographic research, and consumer behavior/attitude research.
Manage and coordinate consulting engagements throughout California, Canada, and Mexico.
Design proposals and implement strategies to meet client needs for all land uses.
Share accountability for Western region financial performance.
Negotiate vendor contracts for data resources and IT infrastructure.
Plan and implement new AR system that decreased Receivables by 65%.
Design and oversee internet content for company branding and publications.

Hanley Wood Market Intelligence, Costa Mesa, CA(June 2004 - September 2006)
Subsidiary of JP Morgan & Chase (12th on the Fortune 100 List), HW is the nations second largest business-to-business media and information company.
Senior Manager, Consulting
Responsible for conducting portfolio valuations, pricing analyses, land residuals, product recommendations, statistical demand/supply analyses, performance tracking, and economic, demographic, and psychographic overviews for the residential, rental, office, industrial, and retail markets throughout the United States, specializing in Southern California.
Responsible for annual staff production revenue of over $1.1 million.
Recruit, mentor, train, and manage consulting engagements. At onset, direct kickoff meeting with team to discuss methodology, responsibilities, and timing. Throughout process, available to team members to answer questions and require status updates to ensure team is focused in right direction and product will be delivered on time.
Conduct data analysis using cluster analysis, data mining, product feature analysis, product forecasting, and regression analysis.
Design and execute training program to re-open 3 offices nationwide.
Design and mediate focus groups to develop consumer-driven product development and feature market direction. Design moderators guide. Select and manage recruiting firm. Analyze results to understand target markets motivations and purchasing behavior to influence marketing approach.
Publish research and current market information through reports, articles, and interviews.

Meyers Group, Irvine, CA(January 1999 to June 2004)
Nationwide market data company provides market feasibility analysis for lenders, developers, builders. Also held positions of Consultant, Research Consultant, and Data Analyst.
Senior Consultant, Custom Consulting Group
Responsible for the team that produces the final engagement product written analysis, along with backup information in the form of data tables, graphs, and charts.
Conduct market feasibility studies for the residential, rental, office, and retail markets throughout the United States, specializing in Southern California.
Make recommendations that allowed clients to continue their development ventures profitably.
Define target market in terms of demographics, psychographics, geography, life stage, and develop specific marketing recommendations.
Develop and maintain strong customer relationships that have translated into increased follow-on business.
Prepare and present findings to client in verbal and written form, increased client interaction.
Lead team of analysts and junior consultants to develop market driven recommendations.
Experience with database reporting/querying, ArcView (ESRI), SPSS, statistical analysis software, data mining, discriminant analysis, product feature analysis, regression analysis.
Generate annual production revenue of over $750,000.

Education
University of California, Irvine, Paul Merage School of Management(2006)
Masters in Business Administration, emphasis in Consumer Behavior and Business Strategy
Fully Employed MBA Program
University of California, San Diego (1998)
Bachelor of Arts in Economics, Deans List
Minor in Psychology

Professional Affiliations
ULI, Young Leaders Group, University Liaison Chair
BIA Member

Published Works
Builder Advisor Newsletter, Weekly Releases, 2006 to 2009
Housing Boom in the Inland Empire, Southern California Builder Magazine, June 2002
Market Monitor, Orange County, Quarterly Publication, 2000 to 2006
Market Monitor, Inland Empire, Quarterly Publication, 2000 to 2006

Honors
Employee of the Year, Builder Advisors, 2007, 2008
Hanley Wood National SFC Award, 2006
Top Production Award, Custom Consulting Group, Meyers Group, 2000 to 2004
Team Player of the Year & Rookie of the Year Awards, Meyers Group, 1999



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