Results-oriented executive with progressive experience and proven accomplishments in sales and marketing positions for home building industry and associated building trades. Combines entrepreneurial drive with business management skills to generate gains in revenue, market share and profit improvement. Demonstrated ability to incorporate innovative techniques to expand markets and existing customer base. Strengths include:






Professional Experience

Bolt Restoration July, 2013 – January, 2014

Business Development Manager

Responsible for networking & business relationship building for full service restoration company.



Masterpiece Painting January – June, 2013

President/Co-Owner

Painting and drywall repair services for both residential and commercial properties with an emphasis on insurance claim work.



Ferguson Roofing June – November, 2012

Senior Executive Liaison — Sales & Marketing

- Responsible for developing and implementing programs in support of sales and operational goals; achieved 50% closure on open pipeline proposals.

- Managed direct sales with insurance representatives/adjusters to close bids, up-sell and cross-sell company’s services; efforts generated on average incremental 25% revenue per proposal.

- Field certified in the inspection, measurement and customer service of residential roofing and exterior home improvements.



Mold Solutions of St. Louis March 2011 - June 2012

Regional Sales Manager

- Utilized direct selling and peer/partner networking to expand customer base in St. Louis market; consistently achieved over 100% of quarterly sales quota.

- Conducted inspections, testing, and remediation plans for residential and commercial properties: obtained certification for water damage restoration and applied antimicrobial remediation by the Institute of Inspection, Cleaning, and Restoration Certification (IICRC).



National Skylight Solutions February 2007- October 2010

Sales & Marketing Director (2009-2010)

- Part of executive team that re-branded and then expanded company from the St. Louis market to new skylight offices in Chicago, Knoxville, Nashville, &New York markets in less than two years.

- Developed and implemented innovative market-specific programs and partnerships for each new market attuned to customer needs during recessionary environment achieving 300% sales increase in two years.



St. Louis Skylights

Sales & Marketing Manager (2007-2009)

- Increased sales by 75% in 2 years with go-to-market plans for company under new management, including new web site, Internet optimization plan, social media strategy, customer referral programs, marketing materials, trade show booth design, and B2B networking initiatives.

- Identified and implemented new sales forms/processes, marketing brochures, brand correspondence and direct mail techniques to improve operational efficiency and customer/partner satisfaction levels.



Welcome Home Properties October 2000 - January 2007

Principle/Managing Partner

- Full service consulting business providing sales & marketing services to home builders, including ad creation, public relations, sales training, model home merchandising, market analysis, broker relations, and brochure design.

- Grew a custom builder’s business from 15 sales/year to over 125/year within 2 years.

- Increased custom home sales for a new builder from 5/year to over 25/year through the creation and hosting of “Custom Home Buyer Night”, an innovative equity event where prospective home buyers could view a display home, meet the builder, and explore ideas for building a custom home.



TR Hughes Homes June 1999 - September 2000

Marketing Director

- Responsible for devising, developing and implementing sales and marketing plans and concepts to introduce new builder to the St. Louis market. Analyzed market, created brand presentation materials, developed marketing materials and implemented advertising and PR programs.

- Marketing initiatives helped establish company in competitive market, gained a 200% increase in year-over-year sales and resulted in company earning Homer Awards for 75% of entries in annual competition sponsored by the St. Louis Association of Home Builders.



CF Vatterott Construction Company June 1990 – May 1999

Sales and Marketing Manager

- Responsible for managing all sales and marketing efforts for one of the oldest and most respected home builders in the St. Louis market with consistent annual sales exceeding $12,000,000/year.



Business Activities

Chairman (6 Years) - New Homes Committee, St. Louis Association of Home Builders

Instructor – “How to Win A Homer Award” Seminar – HBA of St. Louis

Judge - Parade of Homes Competition – HBA of Kansas City

Host – Referral Masters’ Chapter – Business Networking International (BNI)



Education

University of Missouri-Columbia 1977- 1979 St. Louis University 1980 - 1981

St. Louis University High School 1972 – 1976



Proficiencies

Office Package (Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft Outlook)

Sales Management Software: ACT – Salesforce - Acculynx