Integrates
progressive B2B / B2C expertise in recognizing market status, analyzing salient
data, and creating collaborative business plans that support and contribute to
an organizational vision; driving short-term processes that produce long-term
growth; and applying strategic leadership in industry-leading, people-focused
organizations with a high level of integrity.
Talented
marketing executive and leader - generates creative approaches - exposes differentiated,
strategically significant performance - leads to market premium
Establishes
brand value - drives revenue and organizational performance, especially with
new products and compensation design
Concurrent
business experience and advanced degrees MBA, DBA (Doctorate of Business
Administration) Marketing (a.b.d.). Traditional and online teaching experience
Concentrated
channel activity during market/housing crash to limit revenue reduction by 75%
Increased
add-on sales by 75% with a peak of 18% of total selling price
Led crisis manufacturing
plan to full production within 60 days vs. 180; stable rationing allowed gained
customer loyalty; back-up plan produced major new customer (+10% revenue)
Implemented market
segmentation strategy contributing to 67% unit and revenue growth
Increased high volume leads
to sales turnover ratio by 20% within 12-month program
Developed alternate sales
channel strategies for $100 million+ division
