SENIOR MARKETING MANAGER/BUSINESS DEVELOPMENT STRATEGIST
I am a results-oriented, highly motivated Senior Marketing Manager seeking to lead and execute integrated, traditional and emerging marketing campaigns through the use of established, digital and social media strategies. Over my career, Ive strategized, executed and provided analytics for multiple projects, utilized measurement metrics to identify growth opportunities; implemented successful marketing programs that contributed to campaign goals; and created marketing departments that integrated with the sales workflow, increasing revenues and overall ROI. I have 14+ years of MarCom, branding, and business development experience in the building automation/energy efficiency (clean-tech), power generation, and building/construction industries and bring a comprehensive background in pre-IPO, medium and large sized corporations, with an entrepreneur emphasis on high-tech and SaaS products.
- Skilled in influencing C-level business, technical personnel, and end users.
- Able to identify and capitalize on new business opportunities through market analysis, product development, and strategic planning.
- Proficient in SalesForce.com, Marketo, SharePoint, FolderShare, InDesign and Windows Office.
AREAS OF SKILL
Project Management: Inception through Execution Product Development: Launch Strategies Direct, Channel, and B2B Marketing/Communications Cross-team Integration Business Strategy Deployment Unified Marketing and Sales Processes CRM/Digital Marketing Social Media Literature/Collateral Creation Research and Analytical Reporting Public Relations Advertising Conference/Event Logistics Budget Management Website Development PowerPoint Presentations Vendor Selection and Negotiations Proposal Writing Corporate Sponsorships
PROFESSIONAL EXPERIENCE
Optimum Energy, Seattle, WA Mar 2008 to Aug 2010
Marketing Manager
Developed initial corporate identity through branding and messaging. Managed market research to determine the viability and success of specific departmental programs initiated to support vertical and regional segments. Planned and evaluated marketing strategies, coordinated public relations with agencies, reviewed vendor proposals and cost estimates and negotiated proposal timelines and budgets. Directed productivity of marketing initiatives providing monthly, quarterly, and annual results, including ongoing/on-demand CRM metrics (averaged 1200 MQLs/year). Developed and oversaw a $309K budget for vertical and regional segment marketing. Managed association and conference relationships pertaining to ongoing campaigns and the execution of brand and messaging goals.
- Hired as the initial marketer to design, manage and strategize for a pre-IPO companys operational plans, traditional and digital marketing campaigns, and provide measured results through analytical reviews, program performance matrixs and revenue generation spreadsheets.
Instrumental in growing leads to pipeline from 25 to 300+ qualified opportunities and increasing revenues from $1 million in 2008 to $4 million in 2010 by developing and executing vertical, regional, and national marketing initiatives; achieved 125% average growth year over year.
Developed a multi-tier partner co-selling/marketing program targeting the building solutions and enterprise software industry; interest from existing partners customer base increased 10% within existing regions, leading to an opportunity pipeline of approximately $10 million.
Grew regions from 1 in 2008 to 10 in 2010 by researching and analyzing competitor, technological, financial, green, and demographic factors and utility incentives.
Evaluated market reactions to programs and the branding/messaging policy, including managing any corrective action ensuring goals and objectives were achieved on time and within budget.
UTC: Pratt & Whitney, Bellevue, WA Apr 2004 to Mar 2008
Senior Business Analyst/Marketing Communications
Conducted market analysis for revenue identification, strategic development, and execution of a product launch using new technologies into an established industry. Developed and implemented a $300K national marketing budget and strategy. Located, interviewed, trained, and established work relationships with 4 Manufacturers Rep organizations on the SHOCKSystem product. Managed initial sales inquiries and efforts into the Serbian, Croatian, and other Eastern European market segments. Established and maintained relationships with customers, sister divisions, corporate departments industry publications, associations, trade show management groups, and supply vendors.
- Designed and executed the divisions first commercial product launch.
- Managed the CRM package (ACT) and created an internal hybrid system that provided additional analysis on sales leads, leading to $40 million proposal pipeline; honored with Eagle Award.
- Wrote, submitted, and awarded the CQIA Award (Baldrige). Gold Award Winner 2007.
- Increased brand and technology awareness through written articles and presentations delivered at conferences.
- Created a divisional and product brand that maintained a cohesive corporate identity with UTC.
SafeWorks LLC, Tukwila, WA Apr 1998 to Jun 2003
Corporate Marketing Manager
Created, designed, and managed the marketing department and all activities for SafeWorks and its 3 divisions, including Spider, Power Climber and MastClimber. Built and managed $350K corporate marketing budgets. Conducted and executed market analysis and opportunity identification ($60 million valuation). Coordinated the annual strategic National Sales/Divisional Management meetings ($150-$200K).
Enhanced awareness and increased market share by developing strategic alliance with 25 Spider branches and 30 active Power Climber dealers.
Increased 4th quarter revenue by 12% through development and management of sales competition and incentive programs.
Designed, implemented, and created measurement strategies for divisional trade show participation, websites, E-commerce sales ($250K), direct marketing programs, advertising strategies, special events and promotions, and other media related opportunities at the regional and national level.
EDUCATION
MBA in Marketing and Management, City University, Seattle, WA (Mar 1998)
Graduate Certificate in Marketing (December 1996)
Graduate Certificate in Management (December 1997)
B.A. in Communications, Public Relations emphasis through School of Communications, Pacific Lutheran University, Tacoma, WA (May 1994)
Minor in Business Administration through School of Business
Minor in Public Affairs through School of Political Science
Semester abroad at Lancaster University, Lancaster, England (Fall 1993)
San Francisco State University College of Extended Learning (Mar 2000)
Certified Trade Show Marketer (CTSM)
