Marketing Management

Strategic marketer and relationship builder with A/E/C industry expertise and a Bachelor of Architecture. Comprehensive marketing experience includes B2C/B2B building products, construction services, retail, automotive, technology and CPGs. Creative self-starter/MBA with a proven track record of leading cross-functional teams in strategic planning, marketing/brand management, proposal development, business development, corporate communications, research, direct mail, e-marketing, and trade shows.


Professional Experience

Rizzuti/Austin Marketing Group (Ogilvy & Mather Dallas), Dallas, Texas a full-service marketing communications firm specializing in advertising, merchandising, direct response, interactive and PR
Marketing Management Consultant, 2009 - Present
Marketing project manager on the Bella Cera building products account and new business. Develop and orchestrate marketing initiatives to support local, regional, national and international sales goals.

Central Hardwoods, Inc. Dallas, Texas a leading manufacturer/contractor/distributor/retailer of building products/services including doors, windows, hardware, flooring, mouldings, paneling, skylights, stair parts, lumber, plywood, veneers, etc. for commercial and residential projects
Marketing Director, 2003 2009
Led all marketing initiatives including strategic planning, marketing plans, business development, product management, channel marketing, collateral, trade shows, website, promotions, merchandising, PR, corporate communications, direct mail and co-op programs. Managed P&L, budgets, media plans, vendor relationships, research, strategic alliances and was Architectural Sales Representative.

For more than five years led planning, preparation and production of proposals and RFP responses for commercial/residential general contractors, architects, engineers and owners.
Tracked preliminary leads for new construction and renovation projects, developed quotes and converted specifications into product/service orders.
Built lasting relationships with architects, specifiers, interior designers, builders, developers, space planners and owners of high-end commercial and residential projects.
Developed, launched and tracked branding campaign that resulted in higher margins and increased building products gross revenues by 40% and 35% in calendar years 2006 and 2007 respectively.
Supervised new product positioning, development and launching of lines made by company and negotiated distribution agreements with vendors to optimize product mix and marketing ROI.
Led design, project management and merchandising of 6,000 sq ft Dallas designer showroom.

AmeriCredit Corp., Fort Worth, Texas the largest middle-market auto financial services company in North America and strategically allied with partner JP Morgan Chase and Wells Fargo
Marketing Communications Manager (contract), 2002 2003
Project manager/team leader for internal/external financial services marketing communication projects/events including the 10th Anniversary Celebration, the $15 Billion-Loan Portfolio celebration, Employee Handbook, PR, customer/employee newsletters and trade shows. Managed timelines/budgets and vendor relationships for corp. communications. Directed Legal to secure corporate registered marks.

Planned editorial calendars and wrote/edited articles for award-winning customer newsletters.
Led design and development of 500 AmeriCredit radio-controlled trucks sent via direct mail to key dealer prospects in North America and generating a response rate of more than 50%.
Created and implemented company-wide programs/projects for corp. communications including collateral and Web development increasing internal understanding of core values and key initiatives.
Energetic primary contact that worked closely with multiple business units including Consumer Marketing, Pricing, Product Management, e-Services, Strategic Alliances and Investor Relations.
David SchaerPage 2

Witherspoon, Fort Worth, Texas an award winning marketing communications firm serving clients in brand management, advertising, public relations, interactive and consulting
Senior Account Manager, 1998 2002
Accounts: AmeriCredit Corp., Mrs Bairds, Reata Restaurants, Entrust Security, Linq Telecom, Charter Communications, North Texas Tollway Authority (NTTA) and Paragon Cable
Directed marketing activities and managed P&L for multi-million dollar accounts. Integrated advertising, communications, PR, collateral, promotions, direct mail, trade show, creative and media strategies.

Led strategic planning and product positioning research and development for major accounts including AmeriCredit Auto Finance and AmeriCredit Mortgage Services.
Developed award-winning collateral for strategic partners JP Morgan Chase and Wells Fargo.
Exceeded Paragon Cables goal of adding 5,000 net subscribers six months ahead of schedule.
Launched award-winning retail ad campaign increasing Reata store revenues 30% within two months.
Orchestrated a communications campaign including event marketing that increased NTTA Tolltag usage by more than 25% and six months ahead of schedule.
Directed clients annual management meetings, grand opening events, external/internal newsletters, collateral, SWOT analysis, marketing toolkits, trade shows and value proposition development.

Prior Experience

Young & Rubicam Inc., Dallas, Texas a world leader in commercial communications
Account Manager, Accounts: Lincoln-Mercury Division of Ford Motor Co. and Uniroyal-Goodrich Tire Co.
Developed brand image and retail/regional marketing campaigns for Lincoln-Mercury car lines sold through Fords Southwest Region and Uniroyal-Goodrich Tire Division and their respective distributors/dealers. $10M media mix managed included spot TV/radio/print/outdoor advertising, promotions, merchandising, sponsorships, direct mail, collateral, co-op and trade shows.

Education

MBA, Master of Business Administration, Marketing Management, Syracuse University, Syracuse, NY
Bachelor of Architecture, Syracuse University, Syracuse, NY



















dschaer[at]prodigy.net - 214-535-1465