WILLIAM J. KLINE
1301 Wall Street West, Apt. 5119
Lyndhurst, NJ 07071
wkmktg[at]yahoo.com
732.600.7956 (C)


MARKETING PROFESSIONAL

Over 8 years of marketing experience with a solid track record of exceeding lead generation and revenue goals

> Practiced in all aspects of marketing including budget and project management, communications, research, copywriting, advertising, events, public relations, telemarketing and direct mail/email.
> Consistently recognized for high level of performance and the ability to meet aggressive deadlines.
> Deep experience managing small to large-scale events and outreach efforts and delivering results at less than budgeted.


CORE COMPETENCIES
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- Project Management
- Online / Offline Marketing
- Social Media Marketing
- Events Management
- Community Outreach
- Public Relations
- Marketing Communications
- Product Launches
- Budget Management
- Market Research
- Customer Segmentation
- Guerilla Marketing


PROFESSIONAL EXPERIENCE
=======================

MARKETING SPECIALIST-2008 PRESENT
AMERICAN RED CROSS, HABITAT FOR HUMANITY, BLIND & DYSLEXIC, BURBANK LIBRARY-BURBANK, CA
Work with multiple non-profits to share marketing expertise in driving fundraising and awareness efforts.
> Consult with local chapter heads and incorporate social media marketing and web 2.0 strategies (e.g. FaceBook, Twitter) into fundraising, community outreach, and internal communications systems.
> Organize numerous fund raisers and community events overseeing budgets, staffing, communications, equipment and venue. Recognized for driving record levels of attendance. Notable events include Sunday Fun Day and Poker Ride.
> Planned and managed volunteers for successful locally televised Trivia Challenge Fundraiser.


MEDICAL RECORDS MANAGER-2006 2008
WALGREENS HOME CARE BY BARRINGTON STAFFING - BURBANK, CA
Accepted temporary 6-week assignment that was extended to 1 years due to high level of performance. Compiled, organized, and processed medical records for Walgreens Home Care. Worked with sensitive medical information and performed all work projects with highest regard to accuracy and confidentiality standards.
> Demonstrated exemplary multi-tasking, organizational, and administrative skills to effectively manage a large volume of medical records.
> Built database to support easy retrieval of healthcare records.


PRODUCT MARKETING MANAGER - 2000 2001 (COMPANY LOST FUNDING)
WELLSPRING SOLUTIONS - SANTA ANA, CA
Accountable for managing all marketing efforts for firms flagship product with special emphasis on launching new version. Developed and managed marketing $500K budget that included events, trade shows and grass roots public relations and marketing programs.
> Recognized for creating a buzz in the marketplace through development of press releases and articles.
> Saved $30K by moving numerous programs from paper-based direct mail and marketing communications to digital media including email and web.


MARKETING MANAGER - 1998 2000 (MAJOR DOWNSIZING)
MUELLER INTERNATIONAL, SANTA ANA, CA
Hired to oversee market research and lead generation activities for large high-tech industries including IBM and Fujitsu. Oversaw up to $800K telemarketing budget to identify target firms and generate leads. Enhanced scripts and mentored team of 60 for maximum performance.
> Recognized for consistently averaging 120% of lead generation goals with a high of 132%.
> Produced over $100M in highly qualified sales leads for Fujitsu and $60M for IBM.


MARKETING MANAGER - 1996 1998
NEW COM - WESTLAKE VILLAGE, CA
Accountable for driving branding, marketing communications, promotions, events management and lead generation for this supplier of computer peripherals. Managed $2.2M budget.
> Credited for delivering 115% of targeted leads at less cost per lead than budgeted.
> Instrumental in driving over 100% increase in revenues to $120M in less than 2 years.
> Performed customer segmentation to identify high-potential customers and new markets.
> Designed and produced over 50 different packaging, advertising concepts and new marketing materials in 2 years.
> Managed all events including large-scale presence 2-story, 50-foot booth at Comdex and PC Expo trade shows.


EDUCATION & TRAINING
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MBA, MARKETING EMPHASIS
UNIVERSITY OF SOUTHERN CALIFORNIA, LOS ANGELES, CA

BS, BUSINESS & MARKETING
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE, CA