SUMMARY OF EXPERIENCE:
Nineteen years in marketing the housing industry, primarily in multihousing, with experience in property management and training.
The most significant achievements result from the following skills and commitments:
Highly adaptable, creative response to difficulties, challenges and obstacles.
A highly effective motivator, trainer, facilitator and public speaker.
Strong written communication skills.
Thrives on the ever-changing demands and challenges of the industry.
Adept at gaining competitors' goodwill and cooperation as well as information.
Skilled with analytical tools such as comparative rental analysis spreadsheets and knowledgeable on what the analysis of the numbers reveal.
SELECTED ACCOMPLISHMENTS:
While still in college, began managing single-family rental properties.
Trained new employees in marketing and leasing issues. Also provided follow-up training in the same subjects for long-time employees.
Served on the committee to write, review and update the marketing and policy manuals of three major multifamily real estate firms, one with over 20,000 units in 12 states and another named in the top 50 development firms in the U.S.
Responsible for creating and coordinating company-wide training and marketing events from brainstorming themes and programs to arranging for speakers, hotel reservations, meeting facilities, scheduling of events, meals and refreshments, decor, collateral materials, field trips, and communications.
Responsible for marketing various multifamily for-lease portfolios that included conventional, brand new construction lease-ups, assisted, student housing and these HUD programs: D/4, 236; Section 8-elderly; and Section 8-family.
Created and implemented marketing strategies including corporate outreach plans that allowed four related D-4 properties in northern Indiana and Ohio to reach and maintain an average occupancy of 94-95% for a period of three years.
Designed materials for corporate and neighborhood outreach programs for student housing, tax credit, D-4 and subsidy communities.
SELECTED ACCOMPLISHMENTS continued:
Maintained the highest closing ratio in the Gene B. Glick Company in 1994: 56%.
Responsible for annual companywide analysis of advertising dollars spent, market-ready units, vacant turn-time, sources of traffic and rentals, and other market-related measurements.
Consulted, researched and wrote strategic marketing plans on a nationwide basis for various clients within the multifamily housing industry.
Created, supervised and directed the positioning, setup and planning of new construction communities.
Consulted with architectural teams in developing and defining the overall housing products and interior finishings for specific markets.
Supervised and facilitated all creative work with advertising agencies of record for all client collateral projects.
Created and monitored all aspects of property budgeting and variance reporting.
WORK HISTORY:
07.08 Start RELATED GROUP/TRG MANAGEMENT OF FLORIDA
05.09 End 444 Brickell Avenue, Ste. 200, Miami, FL 33131
Director of Marketing: Responsible for the marketing efforts of both TRG Management and Condo Lease Finder portfolios. Duties include creative direction of collateral with focus on marketing and advertising efforts, management of creative vendor/providers, annual budgeting, corporate and broker outreach, event planning, market research, training and follow-up and the creation and execution of marketing plans for each asset. Growing portfolio included approximately 2000+ units of A luxury class mid-rise and high rise condominiums in 11 buildings located in South Florida.
05.02 Start BRAVO STRATEGIC MARKETING, INC.
07.09 End 3100 Mill Street, Reno, NV 89502
Director of Sales and Marketing/Senior Lead Consultant: Responsibilities include the sales and marketing of the firm as well as daily management of client accounts. Primarily responsible for client communications, marketing and leasing strategies/efforts of new and existing assets, management of creative vendor/suppliers, creation and direction of collateral and marketing efforts, training, outreach, budgeting and analysis combined with variance reporting, assisting in defining interior and exterior product finishes. Annually assisted in marketing $100,000,000 of new construction lease-up property openings per year and also in the repositioning and marketing planning on assets in excess of $250,000,000 per year of for-lease developments. Assets ranged from garden-style to high-rise, A, B and C product; number of client units to service varied with contract duration.
05.00 Start BENCHMARK APARTMENT MANAGEMENT, INC.
05.02 End 4053 Maple Road, Amherst, NY 14226
Director of Marketing: Responsible for creative direction, supervision and marketing of the conventional and subsidized housing portfolios. Duties included a wide range of disciplines and activities including advertising (newspaper, trade magazines, brochures, all printed materials), competitive rent analysis, annual budgeting and analysis of advertising dollars, product positioning, corporate outreach, community contacts, on-site training of leasing professionals, inspection of market-ready product, management, coordination of seminars, audit of marketing rental reports, review and update of policy and marketing manuals, event planning and coordination, and product refinement. Responsible for annually marketing a portfolio of 6600 units of garden-style A, B and C class product in excess of $300,000,000.
01.98 StartAMBLING COMPANIES, INC.
02.00 End 348 Enterprise Drive, Valdosta, Georgia 31601
Vice President of Marketing and Corporate Communications: Primarily responsible for creative guidance, supervision, and the overall marketing of all existing and new construction lease-up student housing communities, and Ambling Companies, Inc., as a whole. Responsibilities for marketing the student housing portfolio of 2800+ unit garden-style assets, approximately 12,000+ beds, a value which exceeded $200,000,000. Duties also included training, budget and variance analysis, asset positioning and strategy, outreach, creation and production of marketing and policy manuals, and review and analysis of weekly rental reports.
07.96 Start BRAVO STRATEGIC MARKETING, INC.
01.98 End 4739 Cedarhill Lane, Reno, Nevada 89509
Marketing Specialist: Primarily responsible for market research as well as the direction of marketing plans and strategies for all clients many that included underperforming asset turnaround. Number of units varied with client contract duration; worked with garden-style and high-rise A, B and C level assets
08.90 StartGENE B. GLICK COMPANY, INC.
07.96 EndP.O. Box 40177, 8330 Woodfield Crossing, Indianapolis, Indiana 46240
Marketing Specialist (1995-1996); Marketing/Leasing Representative (1990-1995): Responsible for marketing and leasing activities affecting of A, B and C class garden-style assets up to 20,000 units in the eastern United States for a portfolio value in excess of $300,000,000.
EDUCATION:
Registered Apartment Manager; candidate for Sr. R.A.M.
B.A. in Communications, University of Kentucky, 1986.
Concentration in Public Relations and Psychology.
Studied English and Literature, College of Education, University of Kentucky, Lexington,
Kentucky, 1988-1990.
Spent summer of 1985 in Costa Rica. Four years of college-level Spanish.
PERSONAL:
Special Interests:
- Books, books, and more books,
- Old movies,
- Swimming,
- University of Kentucky basketball,
- Pets,
- Antiques.
References available upon request.
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