SALES AND MARKETING EXECUTIVE

Highly accomplished Sales and Marketing leader with 20+ years of demonstrated achievements in delivering superior sales, marketing and operational improvements for new home building and development companies. Passionate and driven professional known for designing, merchandising and packaging products to meet targeted market, generate revenues and impact the corporate bottom line. Creative strategist, researcher, problem solver, coach and team leader with a proven ability to recognize and anticipate demand to maximize profits and market penetration.


Product Development Market Launch Multimedia Advertising Marketing Strategies
Marketing Campaigns Competitive Analysis Event Planning Public Relations
Market & Product Research Sales Team Leadership, Mentoring & Training Website Development
Budget and Contract Management Strategic Partnerships Customer Service



PROFESSIONAL EXPERIENCE


BRADDOCK & LOGAN SERVICES, Danville, California 2002 to 2008

Sales & Marketing Director
Provided leadership for all residential marketing and sales operations. Spearheaded product development, managed consultant teams to service new home communities and coordinated implementation of multimedia advertising strategies, marketing and public relations campaigns. Performed competitive analysis and developed effective pricing methodologies. Devised tactics to recruit, train and develop productive team of sales agents, temporary staff, escrow manager and office administrators. Authored property disclosures, managed purchasing documents and implemented real estate public reporting process. Collaborated with business partners, consultants, builders, developers and suppliers as well as separate company departments to optimize construction operations.

Specific Accomplishments:
Enhanced operational capability by launching Sales Simplicity, a CRM program integrating sales, accounting and customer selections to streamline operations and internal/external communications. Trained sales force and internal staff for CRM implementation.
Produced an additional $3M in customer purchases and 27% increase in base pricing over 10-month period by developing new luxury product with enhanced options program.



SCHULER HOMES/WESTERN PACIFIC HOUSING, INC., El Segundo, California 1998 to 2002

Corporate Marketing Director
Directed corporate umbrella marketing and branding campaigns. Crafted strategies to guarantee all marketing and product development aligned with corporate image and strategic business goals. Delivered sales and marketing support to all divisions. Developed sales training program. Served as interim Sales and Marketing Vice President for two operational divisions. Ensured success of anticipated housing deliveries by expediting closings through in-house mortgage subsidiary. Oversight for dcor studios. Facilitated Western Pacific Housing and Schuler Homes merger resulting in the sale of the merged entity to DR Horton.


SCHULER HOMES/WESTERN PACIFIC HOUSING, INC. continued:

Corporate Marketing Director Service Improvements:
Significantly impacted customer service and homebuyer experience by launching new corporate interactive website for 11 divisions within 4 separate companies spanning 6 states.
Dramatically improved customer service and sales by crafting in-house survey system evaluating staff/consultants/sales/design/product/customer service performance by analyzing consumer preferences and responses.
Produced monthly marketing and operational reports for Senior Management.

Corporate Marketing Director Sales Improvements:
Generated 10% of total sales for company by developing in-house telemarketing Call Center, website improvements, lead management and follow-up protocols.
Expanded market reach and penetration by leading corporate branding campaign, creating collateral materials, standardizing sales office point-of-sale displays as well as initiating corporate advertising, marketing and public relations campaigns.
Authored Sales Training Manual and Sales Management Guidelines. Standardized sales licensee employment agreements and established local and national compliance guidelines.

Corporate Marketing Director Operational Improvements:
Authored standard purchasing documents, Home Owners Guidelines and Customer Service Policies and Procedures Manual for all divisions in collaboration with outside legal counsel and division management.
Developed Marketing Graphics Guidelines and Product Library. Created, managed and directed corporate umbrella advertising budget while supporting Division Management.
Acted as liaison between Corporate and Division Management and staffing at all levels.
Recipient of the Los Angeles Times Fair Housing Award.


Early Career (details on request):
Sales & Marketing Director, Ashton Woods Homes, Atlanta, GA 1996 to 1998
Vice President Sales & Marketing, Premier Homes, Newport Beach, CA 1994 to 1996
Marketing Director/Acting Sales Manager, Lozier Homes, Inc., Seattle, WA 1992 to 1994
Vice President Sales & Marketing, Wilma Pacific, Inc., Westlake Village, CA 1985 to 1992



PROFESSIONAL TRAINING

Member of the Institute of Residential Marketing (MIRM)
Certified Sales Professional (CSP) Speaker & Trainer
University of Southern California
Cultural studies in Feng Shui and Vasthu


PROFESSIONAL AFFILIATIONS

Building Industry Association Professional Womens Group Charter President
Sales & Marketing Council Executive Board Director Los Angeles/Ventura/Santa Barbara
KNOW Atlanta Magazine Advisory Board
National Charity League