KAREN EGGERS

MARKETING & COMMUNICATIONS PROFESSIONAL
Goal: A challenging position creating dynamic communications, marketing and business development
programs.

PROFILE & SKILLS

Successful, self-driven marketing expert with experience as an energetic real estate, construction and sales leader, and communications professional. Strong ability to build enthusiasm and results on team efforts. Proven ability to increase sales, build brand awareness, and promote company image.


Strategic Planning & Implementation
Internal & External Communications
Community Design
Training & Mentoring
Community Outreach
Internet Marketing Strategy
Leadership Development
Creative Branding
Employee Enrichment
Special Events Management
Media & Public Relations
Unique Marketing & Sales



PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT, Atlanta, GA. 2007 to Present
Independent consultant to companies and organizations on increasing sales, industry presence, branding, mergers, public relations and communications.

Consulted and advised developers, business owners and managers on successful integrated communications, promotions, award winning sales and marketing programs, corporate structure and efficient office operations. Helped build company industry presence, client accounts, revenues and operational processes for increased efficiency, in order to successfully market company for sale.

Consultant to developers and builders on market share improvement, competition, sales and operations.

Co-Owner of full service real estate brokerage firm. Specializing in commercial properties, REO, Foreclosures and Short sales.

Developed and executed annual marketing calendars. Created unique marketing programs and collateral to increase client base, corporate growth and cash flow in B2C and B2B sectors. Increased customer account base by 25% in one year. Developed and executed grand opening events, B2B tradeshows and employee community involvement opportunities.

Created and launched two successful organizations from conception to ribbon cutting.

Launched Custom Home Division for Top20 Builder in the Atlanta market. Created unique Certified PreOwned Home and Referral Program. Launched Resale and Commercial Division.

Produced effective branding, communication strategies and marketing programs. Supervised development, design, implementation and direction of effective electronic, print, web and video communications.

Enhanced customer loyalty, community awareness and referral programs by 50% through effective evaluations and surveys.

Managed dynamic teams to design logos, outstanding web presence, marketing, sales, communications and public relations efforts. Increased consumer awareness of brand by 35% in one year through direct mail, superior customer service initiatives and product quality.


STILLWATER COMMUNITIES, Loganville, GA.2006 to 2007
Custom Home Builder in the Atlanta market, specializing in $450K and up price range.
Vice President of Marketing/Broker

Created, launched and managed successful, full service brokerage. Created outstanding visibility through logo design, unique media kits, advertising, public relations, marketing and strong communications plans. Created and coordinated enhancement of direct mail and online marketing programs including websites, search engines, etc., to increase web presence and sales.

Responsibilities included business structure, recruitment, training, branding and marketing.

Served on teams for land acquisition, community and home design, pricing, marketing, EarthCraft, Green Initiatives, etc.

Spearheaded customer satisfaction programs. Recipient of 100% Customer Satisfaction Award - Greater Atlanta Home Builder Association, 2006 and 2007.

Launched resale and commercial divisions.


KELLER WILLIAMS ATLANTA PARTNERS, Snellville, GA.2000 to 2006
One of Atlantas top ten full service real estate brokerages.
Black Belt Trainer and Associate Broker

Served on Green Initiative/EarthCraft Home projects with community leaders, developers and builders. Consulted with developers and builders in community, model home and market home design, features and completion. Represented company in community relations events and with corporate sponsors.

Created and executed presentations to obtain new builder groups and developers for team sales efforts.

Top Producer 2004-2005 for Number One team in the Southeast. Spearheaded agent recruitment programs.

Conducted educational workshops and seminars on many topics including contract law, agent safety and industry trends.


HAMILTON MILL GOLF COURSE, Dacula, GA.1999 to 2000
Largest golf course community in Northeast Georgia. Over 1,000 homes, aquatic and tennis centers, full service golf course and clubhouse. Onsite restaurant, bar and event facilities.
Sales and Marketing Director

Successfully directed sales and marketing division for golf course community. Supervised all sales efforts, unique special events, marketing collateral and community representation.

Created outstanding public relations programs to increase media coverage, community awareness of facility and increased sales.

Coordinated B2B marketing efforts to attract high profile golfing and corporate meeting events. Clients included Motorola USA, Retired NFL Players Association and IBM. Facilitated strong customer loyalty efforts.


GWINNETT CLEAN & BEAUTIFUL, INC., Lawrenceville, GA.1989 to 1999
Top ranked Keep America Beautiful, Inc., affliate charged with environmental education and awareness programs.
Assistant Director

Served as director of marketing and operations. Hosted international business and government leaders in an advisory capacity to create strong message development, environmental education and marketing programs, public relations, etc. Created all media kits, press releases, marketing collateral, media stories, etc. for local and national media. Coordinated all video, print media creation and execution. Created tradeshow booth design and supervised all tradeshow participation.

Obtained governmental and private grant monies and administered grant programs. Also, implemented programs to provide grant opportunities for local environmental education programs, scholarships and school programs. Created and maintained interactive website for organization. Served on several municipal and regional waste recycling and environmental committees to create better waste handling practices. Recruited staff, developed and implemented employee benefit, education, training and enrichment programs. Secured special project funding, local sponsorships from national corporations and recruited thousands of volunteers. Recruited local business and community leaders to create innovative public-private partnerships. Created visionary board retreat programs. Worked with national sponsors including National Homebuilders Association, Coca-Cola, Waste Management, the Home Depot, the Plastics Council, Georgia Pacific, Proctor and Gamble, Kroger, and Kimberly Clark to create exceptional B2B and B2C environmental awareness campaigns. Served on regional and statewide community planning committees including the Atlanta Regional Commission Vision 2020 Environmental Collaborative, Georgia Department of Community Affairs and Georgia Environmental Protection Division.

Responsible for nonprofit budget in excess of $2M dollars. Consistently increased grant fund awards, organizational growth and employee enrichment programs.

Designed and presented community outreach and teacher in-service programs on environmental issues.

Named one of the top three KAB affiliates consistently for 10 years, from over 450 national programs.

Conducted annual community, educator and business leader surveys to improve awareness and educational programs offered. Co-created Green Builder program and workshops.

Served on waste reduction/recycling committees with Greater Atlanta Homebuilder Association.

Involved in supervision, accounting and operations for the Recycling Bank of Gwinnett, one of the largest recycling facilities in the Southeast. Created improvements in office procedures to streamline workflow and efficiency. Annually averaged over 10 million pounds, processed and sold to recycling industries. Conducted business and industrial waste audits to recommend ways to reduce waste streams and expenditures for local companies. Waste disposal expense for Avon Products reduced $35,000.00 annually.

Organized and supervised community events including Public Lands Day, with 3,500 volunteers; household and hazardous waste recycling events, Adopt a Stream, Adopt a Road and Clean Air Coalition programs. Recipient, annual Take Pride in America Award 1990-1996.


Wemmers Communications, Atlanta, GA1987 to 1989
Full service public relations, advertising and marketing agency.
Account Executive

Created advertising, B2B and B2C marketing collateral, public and community relations, marketing campaigns, and supervised to completion. Responsibilities included unique media kits, special interest stories, print and video media, crisis management and special events. Clients included Virginia Military Institute, The Westin Peachtree Plaza Hotel, Macon, GA Chamber of Commerce, Peachford and Shallowford Hospitals, Pratt Industries, Kimberly Clark, MaconKraft, CryoLife and Dornier Medical Systems.

Created and executed public relations plans for the Macon, GA Cherry Blossom Festival, including live national television coverage.

Implemented marketing plan for Virginia Military Institute, increasing media coverage by 25% over previous year. Successfully promoted addiction treatment programs for Charter Hospital Systems. Increased community awareness of scope of services provided.



EDUCATION

PROFESSIONAL CERTIFICATIONS: ABR, CREP, CSP. Licensed in Georgia and Florida.

INTERNATIONAL COACHING ACADEMY, Atlanta, Georgia. Business Coaching Program.

MERCER UNIVERSITY, Atlanta, Georgia, Master of Business Administration, International Business. Studies Abroad Program completed in Glasgow and London.

MERCER UNIVERSITY, Atlanta, Georgia, Bachelor of Business Administration. Concentration in Marketing, Minor in Management.

DeKALB COLLEGE, Atlanta, Georgia, Associate of Arts, Psychology.


PROFESSIONAL AFFILIATIONS

ROTARY CLUB INTERNATIONAL, Will Watt Fellow, Paul Harris Fellow, Past President.

NORTH ATLANTA METRO ASSOCIATION OF REALTORS, Brokers Council Member.

LEADERSHIP GWINNETT ALUMNI ASSOCIATION, Alumni Liaison, Volunteer Engagement.

AMERICAN CANCER SOCIETY, National Survivorand Advocacy Representative. National Media Survivor Representative.