David G. Mercado
78 Sterling Circle
Apartment # 305
Wheaton, Illinois 60187
(847) 924-6339

Career Objective: To enhance the marketing and strategic strengths of an organization by using experience, education, and leadership to improve sales and profitability for the organization.

Experience:

January 2007 - Pricing Analyst

Littelfuse Des Plaines, IL

Provide pricing support for product managers and inside sales
Assist management with price guidelines and RFQ strategies
Analyze data to determine market prices
Perform analyses to define price floors and ceilings
Develop models for analyses
Project Manager in integrating pricing systems (Lean Enterprise)
Analyze data to forecast trends
January 2002 - September 2006 Strategic Marketing Manager

Lennar Homes Hoffman Estates, IL

Hire, coach, and supervise strategic marketing team
Performed SWOT analyses
Propose and implement market strategies and programs to improve market share
Negotiated contracts with vendors
Assisted with developing and maintaining strategic marketing budgets
Monitor sales office traffic and develop initiatives to improved traffic
Use models to identify future trends and opportunities
Managed projects to identify product features, merchandising, options, and target market
Assist vice president with advertising campaigns
June 2004 - May 2005 Sr. Strategic Marketing Analyst

Kimball Hill Homes Rolling Meadows, IL

Analyzed cost effectives of yearly advertising campaigns
Managed feasibility studies
Assist sales managers and sales associates with troubleshooting issues
Performed SWOT analyses
Worked with vendors and negotiated contracts
Managed Strategic Marketing budgets
Develop models to analyze and identify market trends
January 2001 January 2002 Marketing Specialist

EcoSure (Division of Ecolab) Northbrook, IL

Managed consumer research projects
Conduct competitive analysis of food products
Gathered & analyzed data
Trained research auditors for mystery shops, interviews, and Product Retrieval
Track, manage, and analyze results of promotional marketing campaigns
Education: Loyola University Chicago, IL

MBA Marketing
Southern Illinois University Carbondale, IL

B.S. Business Administration Finance
B.S. Business Administration Marketing
Computer Experience: Proficient in MS Office (Word, Excel, PowerPoint, Access), SPSS, MINI TAB, Aerials Express Geographic Mapping, MapInfo, PCencus, Hanleywood Marketing Data (Meyers Residential), Metro Search, and SAP