BARBARA MACK369 Haverlake Circle
Apopka (Orlando), FL 32712
321-594-9995

PROFILE
Flexible, organized, high energy Communications Manager skilled in the impeccable execution of marketing/public relations strategies in all major venues: media relations, publications development, events. Solid reputation for planning/delivering campaigns that build relationships and communicate brand and organizational messages - to the public, the media, key opinion leaders and employees - using traditional and Web-based media, in blue-chip corporate, agency, public-sector and professional services settings.

SKILLS SUMMARY
Advanced writing, editing, and proofreading skills

Sound understanding of full range of communications tools/techniques (including Web 2.0 technologies), directed to internal and external audiences. Applications include promotion of products/services; issues management; brand repositioning; employee outreach

Adept at structuring tasks, plans and objectives to establish and meet goals

Strong project manager, with the ability to multi-task, meet tight deadlines and guide complex projects from inception to completion

Strong business acumen, with strong presentation skills

Demonstrated ability to develop and manage relationships at all levels of an organization

Experienced in managing budgets and supervising agencies/vendors

PERSONAL ATTRIBUTES
Superior conceptual, organizational and creative abilities

Creative and critical thinker; proactive and results-driven

Enjoy collaboration but can work independently, assuming personal responsibility for deliverables

Committed to excellence, perseverance and high achievement

EXPERIENCE
PBS&J, INC. (2004-2008: Florida-based engineering services firm, ranked in the top-percentile nationally in size)
Client Relations Manager, Floridas Turnpike Contract
Managed the communications component for the firms $33 million General Engineering Consultant contract. Leveraged communications to senior client managers and firm on-site employees through the management and execution of meetings, speaking opportunities, events, electronic media and printed materials. Overall goal was to market the firms achievements and capabilities to the client, and strengthen the relationship of field office staff with corporate headquarters.

Media Relations: Managed article generation and placement program to promote client visibility, resulting in 36 industry publication articles over 3 years. Identified stories to pitch to the press, authored articles for client by-lines.

Staff support: Provided research, writing, editing services to field office managers for presentations, awards submissions, reports. Developed and launched a new

Intranet site; established information architecture, content categories, populated database, trained employees. Led team charged with developing a high-level employee suggestion and recognition program. Served as communications advisor to senior managers on message development and communications planning and implementation.

Corporate support: Major contributor to firms signature four-color magazine, suggesting/developing topics through research; wrote, edited, proofed articles. Directed participation in advertising campaigns .Initiated internal news service for firms service sectors, monitoring press and disseminating news nationwide to keep managers up to date on industry events, issues, legislation, competition.

OGILVY & MATHER, INC. (2000-2003: NYC-based Top 5 Advertising Agency)
Project Manager, Intranet Content/Site Development
Managed content development for an intranet serving 10,000-employees in 330 worldwide offices. Responsible for strategic plan to educate employees on branding best practices and corporate business strategy, and promote use of intranet as a tool to enhance individual performance and promote client retention.

Identified the knowledge needs and critical issues of the organization; supervised information collection through web publishing system.

Mentored internal clients and stakeholders with strategies for developing and delivering globally ready content.

Reviewed and edited content, translated material into compelling, relevant messages. Reformatted for electronic style, visual appeal and ease of use.
Tracked/analyzed usage; conducted user surveys; reviewed site routinely to refresh content; developed internal programs to boost usage.

NYC TRANSIT AUTHORITY (1992- 2000)
Director, Business Information, New Technology Implementation
Developed/implemented communications strategies and programs to market services and successes of unit (including multi-million-dollar LAN/WAN rollout) to internal customers.

Maintained budgets, wrote RFPs, hired vendors.

Analyzed document production/dissemination processes and designed electronic publishing system to migrate reports, policy manuals and technical user guides to web. Dramatically decreased departmental production, printing time and costs.

Built and launched departmental web site, trained business units in use of new technology.

Employee Communications Director
Day-to-day management of print and electronic publications: Initiated, wrote, edited articles, coordinated and managed photo shoots, developed and maintained editorial/production schedules, oversaw graphic design, supervised internal staff/external vendors, for publications directed to 48,000 employees, and system service announcements to Transits six-million customer base. Won industry award for Publications Excellence.

Wrote and disseminated weekly electronic newsletter. Supervised script development for video newsmagazine aired on NYC metro cable channels. Tailored copy for Internet/intranet broadcast.

Senior Manager, Marketing & Corporate Communications
Office of the Chairman Responsibilities: Coordinated speaking schedule, researched and wrote speeches for the Chairman. Managed site visit program, including scheduling, briefing materials and trip-book preparation.

Managed writing, editing, planning and project management activities for senior executive presentations, town hall meetings and communications vehicles (speeches, presentations, leadership messages, organizational announcements).

Developed marketing strategies for launch of new fare-collection technology, including oversight of public outreach and promotional campaigns.

COOPERS & LYBRAND Senior Consultant, (1989-1991) Benefits Communications Unit
Led large-scale client engagements for internal employee communications campaigns. Managed message formulation process from start to finish, including planning, researching, interviewing, writing and editing, for AT&T, Rhone-Poulenc, Inc., Primerica, HBO, Saks Fifth Ave.

Hands-on creation of newsletters, booklets, executive letters and speeches, presentations, FAQs, training materials. Coordinated with client and design team.

Wrote proposals to win business. Worked with practice leaders to secure, develop, write and edit information; supervised formatting and design.

COMMUNICATIONS CONSULTING (1987-1988)
Independent contractor to Brooklyn Union Gas, Our Lady of Mercy Medical Center, Chase Manhattan Bank, America Works, Credit Union National Association, Rodale Press. Developed proposals and budgets for projects to win business. Produced marketing brochures, leave-behinds, newsletters, direct mail pieces, press kits. Conceptualized publicity campaigns, ran press conferences.

J.C. PENNEY COMPANY (1983-1986)
Marketing Support Programs Manager
Conceived and managed local and national programs to build consumer awareness of new marketing thrust, generate corporate visibility and promote community relations. Managed on-site programs, events, speaking engagements in markets across the country.

Served as divisional Press Officer; set up press interviews for executives, briefed corporate officers for press appearances, prepared media statements. Handled day-to-day media inquiries.

Education
B.A., English, Fordham University

Technology Programs: Columbia University Certificate Program in Analysis and Design; New School for Social Research (Information Architecture)

Computer literacy: MS Suite; working knowledge of HTML, Photoshop, Acrobat, Dreamweaver, Sharepoint; MS Publisher; Web 2.0 technologies (social media, blogs, wikis, webinars).

American Management Assn Certificate Programs: Leadership, Teambuilding, Training the Trainer, Finance for Non-Financial Managers