ABOUT

Freelance marketing consultant specializing in the luxury market including real estate, hospitality, yachting and catering
Experience includes collateral, advertising, public relations, direct mail, website development, special events, budgets, virtual reality and animation, photography, media contact, business development and reporting
Detail oriented with ability to meet deadlines and budgets
Strong research, editing and proofreading skills
Able to collaborate easily with agencies, graphic designers and copywriters


CLIENTS

Real Estate and Hospitality
Gencom Group
Ritz-Carlton
Molasses Reef and West Caicos Reserve, Turks and Caicos
The Residences at The Ritz-Carlton, Philadelphia
The Residential Suites at Bachelor Gulch, Colorado
The Residential Suites and The Ritz-Carlton at Rancho Mirage, California
The Residential Suites at The Ritz-Carlton, Kapalua, Maui
Downtown Doral (mixed use development)
Fortune International Realty

Luxury
Merrill Stevens (Shipyard, Yacht brokerage and Charter)

Catering
Thierrys Catering and Design

EMPLOYMENT HISTORY

Freelance Marketing Consultant
Marketing consultant providing services that include team development and management, collateral direction and production, website concept and development, emarketing, virtual reality, ad campaign direction, budget development, public relations and charity events.

Colgate Development
Vice President, Marketing
Designed targeted media relations programs for luxury real estate linked to five-star hotels in urban and resort destinations
Developed budgets
Selection and hiring of public relations, advertising, and web design agencies
Directed public relations and advertising agencies
Provided executive marketing direction to developer and project partners
Developed marketing and communications plans
Worked with Sales Directors in marketing individual projects

McGuire Associates, Coral Gables, Florida
Vice President, Account Services
Account management of clients that included Norman Estates at PGA West and The Clubs at Williams Island
New business development
Worked with creative team on ad campaigns and collateral development
Budget development
Client presentations
Designed targeted media relations programs for clients

Related Group of Florida
Director of Marketing
Directed marketing for condominium division
Negotiated media commission structure and media contracts saving company more than $900,000 the first year
Worked with project managers on marketing programs and development for projects from Miami to West Palm Beach including One Miami, Murano Grande, Icon, Aquazul, Boca Grand, Moorings at Lantana and The Slade
Regular meetings with public relations and advertising agencies
Developed corporate strategy and budget
Generate monthly reports for CEO

The Ocean Club
Director of Marketing
Budget development
Directed advertising and public relations agencies
Oversee video production and editing
Developed website and Touch Miami programs
Managed all special events (on property and off-site projects)
Developed and managed mailing list and direct mail campaigns

Doral Golf Resort and Spa
Director of Public Relations
Developed, coordinated and directed all public relations activities for resort
Designed and planned media campaign to announce multi-million dollar renovation
Researched and developed promotional opportunities resulting in equivalency of more than $7 million in advertising
Managed press relations through site visits, New York media visits, television production, radio coverage and online coverage
Served on communications committee for PGA tour event held annually at resort
Planning committee for Doral Taste of America, charity event

Links Magazine
Associate Editor/Director of Public Relations
Designed and wrote annual fashion section
Supervised writing assignments and deadlines for freelance writers
Proofing editor
Managed all aspects of magazines photography including feature photography assignments, budget, 20,000-image in-house photo library, creation and implementation of a purchase order/invoice system for photography usage
Developed and implemented national public relations and publicity campaign to launch LINKS (formerly published as Southern Links and Western Links)
Coordinated the LINKS Hilton Head Classic, a local pro-am event
Promotional projects manager at industry trade shows and VIP outings

Computer Skills
Computer and internet savvy. Proficient in Mircrosoft Office applications

Professional Organizations
Doral Business Council
Committees: Membership, HUB Newsletter, Public Relations Chair

Volunteer Work
Families and Kids Foundation
Doral Rotary Clothing and food relief program Haiti hurricane victims
Relay for Life - Doral

Education
Indiana University, B.A. Fashion Merchandising and Marketing