Kristian Rex
Creative Marketing Executive and Communications Director RE
Profile
Creative marketing executive and communications director with client-side and agency experience in real estate, new construction, entertainment, and advertising, leading a design team, writing, pitching new business, implementing pivotal marketing elements, and building brand equity.
Communications advocate with emphasis on lean marketing, responsible ROI driven media plan implementation and oversight, with 12+ years of creative development and production knowledge in the international and US markets.
Diverse and dedicated advertising specialist, leading the creative and client services process within brand management environments in the real estate, entertainment, hospitality, life-style resort, automotive, sports drink, pharmaceutical, banking, and unique venture categories.
Real estate media planning, placement, and creative oversight for luxury single-family estates, vertical residential high-rise condominiums, town homes, condo-hotels, condo-conversions, custom estates, urban revitalization, and planned development in the homebuilding industry.
Managed, hired, and trained highly successful real estate sales teams, establishing performance criteria, writing corporate procedures and policies, and providing touch point protocols and instruction on detailed contract understanding to produce high-impact results and traction.
Skill Set Keywords
Special events coordinationProject oversightEntertainment industry expertise
Client thought leadershipRE benchmarking Communications advocate
Experiential implementation Dedicated work ethic Research and tech savvy
Corporate communications Business development Real estate proficiency
Professional Experience
FENIX INVESTMENT AND DEVELOPMENT Consultant 2008-Present Morristown, New Jersey
Establishing and writing the Fenix Procedure and Policy Manual for sales consultants to provide stability of organization and permit sales associates to function effectively in the absence of management. The S.O.P for this homebuilder outlines and illustrates certain rules of conduct and procedure to follow as written and stabilize both management and sales.
CORCORAN GROUP/DEWC Director of Marketing 2007-2008 New York, New York
Director of Marketing for international and NYC marketing group providing specialized consulting for real estate, life-style resorts, hospitality, and other unique ventures
Executive team player of international RE group generating $1.5M in annual consulting fees with overrides, marketing world-class luxury residences, condo-hotels, and life-style resorts
Produced international property trade show exhibits at MIPIM (Cannes), SIMA (Madrid); and EXPO REAL (Sao Paolo and Munich) resulting in 500+ viable investor and buyer leads, establishing significant relationships with international brokers and fund manager consultants
Projects portfolio: The Rushmore and The Avery, both EXTELL developments, and Hudson Club, a Roseland Property. www.therushmoreriverside.com, www.averyriverside.com, and www.hudsonclubnj.com, Nobu Herzliya Hotel in Herzliya, Israel www.thenobuherzliya.com
Hospitality clients: The New York Yankees, David Burke davidburke & donatella, Nobu Matsuhisa Nobu, and Sirio Maccioni Le Cirque, and luxury product manufacturer, TurboChef Technologies
DIVERSIFIED COMMUNITIES Director of Marketing and Sales 2004-2006 Parsippany, New Jersey
Led positioning and sales efforts for new construction builder for residential communities, established and sustained market share, and provided product and brand alignment in different markets and regions including: Single Family Estates and Luxury Townhomes in New Jersey and North Carolina, urban revitalization communities and redevelopment in New Jersey/MetroNYC, 55+ Active Adult Communities, and Custom Built Luxury Estates in Basking Ridge, NJ.
Directed, hired, and built high-performance sales teams in New Jersey and North Carolina, resulting in a 2006 year-end sales revenue of $17.9M.
Start-up oversight of multi-platform community; sales center and community center design; unit renderings, elevations, floor plans; Grand Opening ceremonies, website design and launch.
Brand imaging, copywriting, advertising layouts, ad campaigns; media insertions, and brochures.
Negotiated reduced media placement costs resulting in an annual 7.5% insertion rebate of $57,000.00.
UNIWORLD GROUP, INC. Advertising Agency Producer 1993-2004 New York, New York
Facilitated brand defining advertising in the telecommunications, sports drink, fast food, breakfast cereal, and luxury automotive categories.
Produced and supervised AA, Hispanic, and General Market advertising; and ensuring diverse brand compliance for AT&T, Gatorade, Pepsi TV; Burger King; Ford Lincoln-Mercury; Zima; Mountain Dew.
Extended and supplemented a national radio campaign with the addition of 6 national television commercials accelerating agency revenue by $1.5M.
THE ARMY Training Film Producer / Director 2002-2003 Ft. Monmouth, NJ
Produced a Blackhawk Training Video, featuring Tom Clancy, engaging directly with the Pentagon, conforming to U.S Government protocols, acquiring clearances, and procuring a Blackhawk H-60.
THE WALT DISNEY COMPANY Producer / Musical Director 1996-1998 Burbank, California
Produced and composed Smart Guy sitcom main title theme song, acted as on-stage musical director; produced, composed, and performed main title song for a Disney Channel original movie.
Implementation of The Walt Disney Companys best practices and principles into all final creative.
Licenses
New Jersey Real Estate License
Affiliations
New Jersey and North Carolina Chambers of Commerce and Rotary International member; signatory and member for Screen Actors Guild, AFM #802 NYC, and AFTRA; writer and publisher with the American Society of Composers and Producers.
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