MITZI MORGAN
Atlanta, GA

Summary

With over 10 years of real estate experience, Mitzi has spearheaded and maintained marketing programs for a wide range of real estate clients that develop residential masterplans, mixed-use development, TNDs, recreational resort, second home, high rise condominium, and multifamily including apartments and senior housing. Mitzi has experience working for land developers, homebuilders and real estate brokers, and with architects and land planners as part of a larger sales and marketing team. She has been responsible for: market research (both quantitative and qualitative, including market feasibility, competitive product analysis; and interviewing, surveys and focus groups); branding and positioning; strategy and planning including budgeting and scheduling; and the oversight of advertising campaigns and creative development. With time spent on the client side, agency side, and in real estate brokerage, it is easy for Mitzi to grasp a clients vision (or, help them form one) and to work within (or, direct) a group to accomplish marketing goals. She's strategic, practical, and hands-on, and always mindful of the consumer.

Employment History

7/05 Current
Mitzi Morgan Real Estate Marketing Marketing and Communications Specialist
Consulting

Dedicated to positioning, branding and marketing builders, developers and their properties, Mitzi provides a flexible menu of services including research, planning, strategy, and creative development. Deliverables include: marketing plans, strategies, market assessments, product studies; naming, logo, brand identity; leasing/sales center displays; property collateral and advertising.

Clients: Walton Communities, Vesmont LLC, Ambling Development, Northpoint Real Estate Group, The Providence Group, Jenny Pruitt.

8/02 7/05
Full Circle Productions Senior Account Executive / Brand Strategist
Real Estate Marketing

Co-developed firms unique approach to the brand process, which includes a client visioning workshop, interviews, competitive benchmarking, trend information and the articulation of a distinct brand vision, position and platform. Each project resulted in a brand strategy report that forms the foundation for all creative, advertising and public relations that followed. Responsible for leading client team through brand process and providing direction to creative team.

As Senior Account Executive, managed team of associates responsible for managing marketing and advertising programs for real estate clients. Also, conducted focus groups and special research projects.

Accounts: DR Horton, John Wieland Homes & Neighborhoods, Morrison Homes, Laurel River, John Willis Homes, Monte Hewett Homes, Levitt and Sons, Columbia Residential, Wood Partners, Novare Group.




1/01 8/02
Coldwell Banker Builder Developer Services Marketing Manager
Residential Real Estate Brokerage

Managed day-to-day marketing campaigns for real estate clients. Responsible for marketing plans, property collateral, web presence, advertising, media, special events, on-site and off-site signage programs, sales centers, and realtor promotions. Included development and supervision of annual budgets.

Accounts: MidCity Lofts (Kim King Associates), Ultima Holdings, Vintage Communities, Laurel River Properties, John Willis Homes, Waterford Homes.

11/99 9/00
Cousins Properties Marketing Coordinator
Commercial Real Estate / Medical Office

Provided marketing support to in-house brokers leasing medical office space. Responsible for database management, direct mail, department newsletter, special events, and property fact sheets/flyers. Served as liaison to outside graphic designers and public relations firm. Played integral role in surveys and focus groups.

Properties: Emory Crawford Long Medical Office Tower, Meridian Mark Plaza.

Education

1985 B.A. in Art History, Sweet Briar College, Sweet Briar, Virginia
1983 Syracuse University in Florence, Italy

More Information about Mitzi Morgan

www.spirescape.blogspot.com
www.linkedin.com/in/mitzimorgan