PERCY L. WILLIAMS, JR. MBA
2 La Mancha Place, Millbrae, CA 94030
Home: 650.692.2254 Cell: 559.228.7400

SALES AND MARKETING EXECUTIVE

EXECUTIVE SUMMARY

Innovative Marketing strategist and tactical leader of enterprise-wide initiatives that build remarkable highly differentiated brands resulting in sustainable and profitable growth. Driver and champion of transformational programs able to gain executive sponsorship, build internal support at all levels, and lead cross-functional project teams that deliver exceptional results.


PROFILE
Results-driven Marketing Executive thrives in fast-paced, time-critical managerial positions with a demonstrated ability to multi-task and meet stringent deadlines

Independently proactive change agent for brand and corporate initiatives that aggressively push the envelope, raise expectations, and improve performance

Trusted advisor to senior executives from entering new markets, to building partner programs, to generating leads and driving increased sales


CORE COMPETENCIES

Strategic Analysis & Account Planning
Executive Sales Presentations
Customer Relationship Management
Negotiation & Closing Activities
Revenue & Profit Growth
Innovation and Driving Change
One-to-One Marketing
Creative Development
Expense Control
Productivity & Performance Improvement
Business To Business Marketing
Product Research & Evaluation
Sales Training & Team Leadership
Organization & Communication

RECENT EMPLOYMENT EXPERIENCE

PEM PROPERTIES, Fresno, CA 2000 Present
$6M Firm specializing in selling new construction & remodeling, development and real estate sales services to the apartment and office building segments; with three employees
Sales Agent and Developer
High profile Executive position charged with formulating sales and marketing strategies for investment clients. Concurrently directs the management of projects, land acquisition, entitlements, financing and construction.
Conduct highly complex investor presentations that include a small to mid sized real estate portfolio.
Contribute to record organizational growth with project construction budgets growing from $325k in 2004 to $15.5M in 2008 with profits increasing 5 times during that time frame.
Created a value added strategy to purchase multi-family housing and make major property enhancements and then place back on the market for resale; generated $2.5M in investment capital for partnerships from 2004-2006.
Consummated one of the largest real estate land sales transactions between a Visalia land developer and Sacramento homebuilder in Tulare County; transactions total value was $40.9M.

ZEUS WIRELESS, INC., Columbia, MD1997 2000
$10M wireless communication industry leader selling wireless transmitters to software companies that sold inventory management systems to the soft drink bottling and confectionary companies to remotely manage vending machine inventories; with 30 employees
Contract Business Development Manager, Vending Vertical

As Business Development Manager, responsible for instituting strategic marketing and sales plans to expand the market presence for this International vending vertical startup company.
PERCY WILLIAMS PAGE TWO
ZEUS WIRELESS, INC. (Continued)

Provided strong organizational leadership and active participation in key account sales and business development that generated a six fold improvement in sales equal to 600% the 1st year and a two-fold increase averaging 200% the 2nd year which produced over 30% of the corporations overall revenues.
Honored as the top sales representative for 2 years; the revenue produced was instrumental in securing the organizations third round of venture capital funding.
Collaborated with R&D on new product development as well as advising on product/service enhancements.
Built and sustained profitable account relationships with major industry leaders that included Coke and Pepsi parent companies, vending machine manufacturers and bottlers.

CARRIAGE HOUSE PROPERTIES, Fresno, CA1995 2000
General Manager
As General Manager, originated and directed sales and service programs to promote new markets, improve competitive positioning, and provide fast and efficient customer service for commercial and home sales and leasing.

Trained and mentored up to 5 sales agents to ensure that all revenue and profit objectives were obtained.
Developed a quasi-governmental first time homebuyer program including the purchase of REO properties from HUD, financing, re-modeling and delivery to (75) homeowners for the third largest community development corporation (Fresno County Economic Opportunities Commission) in the United States.
Increased sales volume 5 fold throughout tenure, while increasing profits 3 fold during the same period.

THE VENDO COMPANY, Fresno, CA1983 1995
Group Director of Marketing (1993 1995)
Plant Manager (1989 1993)
Director of Quality Assurance(1983 1989)

Promoted through a series of increasingly responsible management positions to the final position of Group Director of Marketing and challenged to provide thought leadership and expertise in new market development, key account relationship management, new product introduction, pricing and positioning, brand identity, competitive negotiations and revenue growth.
Conceptualize distinctive sales and marketing tactics that produce a 5% growth in gross profits.
Utilize Total Quality Management initiatives to generate a $1.2M annual cost reduction.
Spearhead directives that impacted bottom line profitability resulting in a 25% manufacturing margin improvement, a 50% reduction in labor and an expanded production capacity of 143%.
Orchestrate an organizational decrease in staffing by 75% while improving final testing acceptance rate by 33%.
Launched a new product that became the industry standard within 3 months.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Master in Business Administration, John F. Kennedy Administration, Orinda, CA
Bachelor of Science in Mathematics, University of Arkansas, Pine Bluff, AR

AFFILIATIONS

Board Member, Valley Business Conference
Advisory Board Chair, California State University
Commissioner, Fresno City Civil Service Commission

PUBLICATIONS

Canadian Vending, October 2000 and Vending Times, October 2000