STEVE BREYMAIER 327 Dogwood Lane Adamsville, Tennessee 38310 (731) 926-0909
VICE PRESIDENT SALES / MARKETING
Major Key Accounts / Channel Sales / B2B / Business Expansion / Growth Initiatives
Business Development / Branding / Promotion / Client & Vendor Partnerships
Built and managed exceptional sales and distribution teams, generating multi-million dollar sales increases for Big Box Fortune 500 clients Wal-Mart, Home Depot and Lowes. Earned top producer awards in highly competitive B2B environments. Introduced and launched new products nationwide, expanding market share. Evaluated market requirements, planned and executed successful sales and marketing programs, improving profits and customer retention.
Boosted customer sales from $280K to $26M in four years for Lowes, an Aqua Glass Corp. client
Doubled Wal-Mart product sales to $14M in first year of distribution for Newell Rubbermaid
Generated $11M in sales for Aqua Glass Corp after introducing new product line
Conceived innovative market strategy for Aqua Glass Corp, increasing bottom line $1.8M
Key Skills: Applies superior sales and closing skills. Action oriented. Adapts quickly to new ideas and changes. Communicates effectively using systematic approaches. Analyzes complex business challenges and develops custom solutions. Drives out of the box thinking, meeting demanding objectives. Elaborates technical terms to any audience.
BA, Business Administration, University of Memphis.
SELECTED ACCOMPLISHMENTS
Boosted customer sales from $280K to $26M in four years for Lowes, an Aqua Glass Corp. client. Though national in scope, home improvement retail segment had minimal exposure. Implemented market-entry strategy, focusing on gaining product distribution / sales in the Home Center channel. Appointed primary contact, growing Lowes product distribution from 10-store test to 1,200 outlets.
Doubled Wal-Mart product sales to $14M in first year of distribution for Newell Rubbermaid. Divisions product line was increasing retailers volume, but competition had capitalized on channel weaknesses. Developed private label fixture product line, utilizing exclusive licensed brand name "Popular Mechanics" for Wal-Mart.
Generated $11M in sales for Aqua Glass Corp after introducing new product line. Industry leader Jacuzzi added a new line of product, threatening to cut into revenues. Formed cross-functional development team, using StageGate project management system. Created and introduced whirlpools, bolstering market competition.
Conceived innovative market strategy for Aqua Glass Corp, increasing bottom line $1.8M. Excessive customer pricing deductions were costing company as much as $13M in sales. Implemented structured price quote process whereby Sales, Customer Service and Finance signed off on price deviations, reducing them 45%.
CAREER SUMMARY
VP Sales, Masco Bath (A $300M plumbing products division of Masco Corp), 2007 to 2008. Directed national sales functions in professional and retail markets. Directed four Regional Sales Managers and 26 independent sales agencies. Oversaw trade shows, annual planning, and budget development / implementation. Led strategic planning and customer service management. Managed nine staff and $33M budget.
VP Sales and Marketing, Aqua Glass Corporation (A $300M plumbing products division of Masco Corp), 1999 to 2007. Refined business brand image, maintaining market relevance. Promoted teamwork and quality service through daily communication and coordination with other departments. Managed ten staff and $34M budget. Division split, and selected for Division leading Sales position.
VP Marketing, Aqua Glass Corporation, 1995 to 1999. Recruited to develop and manage product distribution channels and product pricing strategies. Oversaw entire marketing duties including new product development, promotion, and strategic plan development/implementation. Managed seven staff and $17M budget.
VP Sales and Marketing, Newell Rubbermaid (A $200M home storage / fasteners division of Newell/Rubbermaid), 1991 to 1995. Directed customer needs in conjunction with defined business strategies. Developed new product marketing specifications for proper design invention. Managed nine staff and $26M budget.