SUMMARY OF QUALIFICATIONS
Communications and marketing professional with 18 years of experience in corporate and nonprofit markets. Expert in public relations, marketing communications, environmental communications and corporate social responsibility.
CORE COMPETENCIES
Technical writer and editor, business strategist, sustainability specialist, project manager, nonprofit manager. Commercial Interiors Six years in research and development and environmental communications for various brands of Interface, Inc., the worlds largest producer of commercial and residential modular carpet, and a leading manufacturer of commercial broadloom carpet and textiles. Wrote award winning nominations for global, national and regional awards for environmental and corporate social responsibility achievements Wrote public profiles and served as liaison to investment analysts for socially responsible investment firms Wrote first online sustainability report for Interface, Inc., a pioneering corporation in sustainable commerce
Nonprofit Associations 13 years sustainability and green building product marketing and nonprofit operations Wrote online continuing education course for architects, facility managers and interior designers Achieved national CEU certification with numerous trade groups including AIA, IFMA, IIDA, and ASID
Automotive Three years in marketing communications with a leading, global, auto auction company
Social Services Three years promoting girls and womens issues for a United Way Youth Agency
E-Commerce 1.5 years of business strategy, marketing and public relations for a new online retail initiative
EDUCATION 1988-1990 - The University of Georgia,Athens, Georgia ABJ Bachelor of Arts in Journalism Major: Public Relations
1985-1987 - Young Harris College, Young Harris, Georgia A.A. Liberal Arts
PROFESSIONAL EXPERIENCE 2007-2008 - Bentley Prince Street, Inc., City of Industry, California A wholly-owned subsidiary of Interface, Inc.
E-COMMERCE MANAGER Remote (home-based) marketing manager reporting into California based team. Wrote business plan and implemented marketing strategy for BPSRugs.com, a consumer-focused e-commerce site. Responsible for business development, public relations, customer relations and daily operations. Moved business from B2B to B2C. Created/implemented online marketing campaigns & banner ads. Wrote blogs and feature stories. Assumed Marketing Project Managers duties during leave of absence (04/08 08/08), serving as marketing team lead for re-launch of www.bentleyprincestreet.com. Liaison to internal and external customer groups during pre-launch, go-live and post-launch phases. Managed all online inquiries and coordinated with customer care and information technology teams for post launch resolution and preliminary planning for post launch enhancement schedules. 2004-2007 - Interface, Inc., Atlanta, Georgia A publicly traded company with annual sales of $1 billion.
DIRECTOR OF COMMUNICATIONS Internal and external communications for the worlds largest manufacturer of modular carpet for commercial and residential interiors and a leading producer of broadloom carpet and commercial textiles; a globally recognized leader in sustainable commerce. Reported directly to Senior Officers (President of R&D and VP of Business Development), with responsibility for communicating Interfaces Mission Zero sustainability/environmental promise to internal and external stakeholders through media interviews, investor surveys, marketing collateral pieces, award nominations and sustainability education initiatives for associates and customers.
Content manager for two corporate web sites and liaison to investment analysts from socially responsible investment firms: Portfolio 21, Ethibel Sustainability Index. Worked with analysts to secure and maintain Interfaces profile in the KLD Index, resulting in advancement from #65 to #16 in three years on the CRO/Business Ethics Top 100 Corporate Citizens List.
Wrote award winning nominations for the following global and national awards: CRO/Business Ethics Top 100 Corporate Citizens Award, GLOBE Award for Corporate Competitiveness (Canada); U.S. EPAs SmartWay Excellence Award.
2001-2004 - Interface Research Corporation, Kennesaw, Georgia A wholly-owned subsidiary of Interface, Inc.
DIRECTOR OF COMMUNICATIONS Internal and external communications for the R&D division of Interface, Inc. Interface Research Corporation (IRC) was the business unit tasked with advancing Interfaces sustainability journey with the goal of eliminating any negative impact the companies might have on the environment by 2020.
Reported directly to Senior Officer (President of R&D), with responsibility for communicating Interfaces Mission Zero sustainability/environmental promise to internal and external stakeholders through media interviews, investor surveys, marketing collateral pieces, award nominations and sustainability education initiatives for associates and customers. Founding member of Interfaces Global Sustainability Council and Global Public Relations Task Force.
Developed, launched and managed content for Interfaces corporate sustainability web site/online sustainability report. CERES/ACCA North American Sustainability Reporting Award Finalist for www.interfacesustainability.com in 2003
Wrote award winning nominations for the following national awards: U.S. EPAs Landfill Methane Outreach Award, U.S. EPAs Green Power Purchasing Award and U.S. EPAs Climate Action Award
1998-2007 - Envirosense Consortium, Inc., Atlanta, Georgia A nonprofit association sponsored by Interface, Inc.
EXECUTIVE DIRECTOR Managed daily operations of a 501(c)(6) membership association focused on improving indoor environmental quality (IEQ) through educational initiatives and online resources. Co-authored and edited an online CEU course entitled Fundamentals of Indoor Air Quality for architects, engineers, designers and facility managers. Sought & achieved third party accreditation for the course through AIA, IFMA, ASID and AFE Researched, wrote and edited stories for trade media targeted to architects, engineers, interior designers and facility managers Coordinated speaker panels for national/international conferences and trade shows Wrote and edited articles pertaining to indoor air quality and green building design 1995-1998 - Envirosense Consortium, Inc., Kennesaw, Georgia Promoted to Executive Director in January 1998.
MARKETING COORDINATOR Managed operations and provided support to Chairman of the Board and Executive Director. Supported Envirosense members through cooperative marketing opportunities, media placements and research of industry trends pertaining to IEQ and its role in green building design.
1993-1995 - Manheim Auctions, Inc., Atlanta, Georgia A division of Cox Enterprises, Inc.
MARKETING ADMINISTRATIVE ASSISTANT Assistant to Sr. VP of Marketing and Director of Communications. Wrote articles for internal newsletter and feature stories for 50th Anniversary newsletter series. Coordinated all corporate trade show activities. Created marketing correspondence, marketing reports and presentations for VPs of Sales and Marketing.
1990-1993 - Girls, Inc. of Cobb County,Atlanta, Georgia A United Way Youth Agency
RESOURCE DEVELOPMENT/PUBLIC RELATIONS DIRECTOR Implemented the agencys first public relations program and coordinated special event fundraisers. Managed large numbers of volunteers and promoted the agencys various advocacy programs for girls and young women in keeping with national organizations guidelines. Led agency through major re-branding initiative with national name change. Wrote, edited and issued external newsletters and donor communication pieces. Maintained donor database.
PROFESSIONAL MEMBERSHIPS & GALLUP STRENGTHFINDER SIGNATURE STRENGTHS
U.S. Green Building Council(USGBC) 1999-2007. LEED Technical Advisory Committee Member for Indoor Environmental Quality (2000-2002) during development of LEED 2.0, LEED 3.0 and LEED Commercial Interiors Green Building Rating Systems.
USGBC Atlanta Regional Chapter Charter member and inaugural board member
American Business Womens Association (ABWA) 10 years. Marietta Charter Chapter President 2 terms. Spirit of Cobb Chapter Member.
Gallup Strengthfinder Signature Strengths: Harmony, Communication, Responsibility, Empathy, Arranger.
AWARDS RECEIVED Marietta Charter Chapter ABWA Woman of the Year - 1993 Girls, Inc. National Communications Award Media Placements - 1991 Girls, Inc. National Communications Award Promotional Items 1991
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