Accomplished strategic marketing and business development executive with 15+ years progressive domestic and international experience in B2B / industrial product lines and businesses. Results-oriented leader skilled at directing multi-functional teams and motivating/developing staff. Expertise includes strategy development, brand management, market segmentation, market research, communications, and product development/management. Additional strengths include:

Coaching, Mentoring and Team DevelopmentCorporate and Product Branding
Business Plan Development and ImplementationVerbal, Written, and Presentation Skills
Commercialization and Sales StrategyNew Product / Program Development and Execution


PROFESSIONAL EXPERIENCE

CEMEX; Houston, Texas
Director of Marketing and Market Development (1/2006 11/2008)

Led all US corporate, regional, and product strategic marketing functions for a $12B building materials business. Developed and executed cost effective marketing, branding, promotion, communications, market research and business strategies. Managed >$5M marketing budget and recruited, coached and managed staff to new levels of accountability and performance. Served as a key member of the commercial strategy and planning teams to provide strategic market and customer analysis while driving execution of company initiatives.

Established a comprehensive corporate and product branding strategy for CEMEX that served to differentiate the company from competitors. Managed brand consistency by developing, defining, and executing long- and short-term marketing/branding strategies. Result: increased brand awareness and purchase preference by customers and specifiers.
Management and execution of strategic projects/programs related to assessment of new business opportunities, product development, operational/process improvements, and other commercial initiatives.
Coordinated the development of all marketing communications and managed outside advertising and media agencies. Oversaw tradeshow participation, collateral development, sponsorships, and association involvement for all product and regional initiatives.
Managed market development teams to define business strategies and applications to maximize new business opportunities. Developed tools and metrics to maximize effectiveness of this group. Established annual revenue targets for market development. Result: incremental annual revenue in excess of $20M.
Developed systems and processes to monitor and evaluate the effectiveness of marketing activities (ROI).
Developed annual marketing plans (National and Regional), annual budget and all departmental expense reporting.
Managed integration of customer facing and marketing aspects of a major acquisition.
Developed marketing strategy related to sustainability / green products.


Sappi Fine Paper; Boston, Massachusetts
Senior Manager, Marketing Strategy (2004 - 2006)

Directed marketing and brand strategy, product development, and product marketing for the publishing and commercial printing papers business unit which represents $600M dollars in annual revenue. Drove the development of new products and improvements to existing products to meet market demand and extend category reach. Led segmentation, customer needs assessment, and competitive monitoring. Responsible for developing, communicating and maintaining an organizational focus on customer intimacy initiatives to enhance relationship selling efforts.

Developed and introduced new product line that represented lower costs at comparable selling prices enhancing contribution margins by 6% with a more differentiated product.
Managed environmental stewardship positioning of company by interfacing with NGOs to mitigate community and regulatory issues.

W.R. Grace & Co., Grace Specialty Construction Chemicals; Cambridge, Massachusetts
Marketing Manager (2002 2004)
Global Product Manager (1992-1997)
Technical Manager (1988-1992)

Developed and executed high level product and marketing strategies for core product lines and brands representing over $150M in annual sales with profit and loss responsibility for select segments. Manage three global product lines spanning three regions: North & South America, Asia Pacific and Europe. Responsibilities included management of product line, product launches, trade shows, and support for new and existing products. Proven ability to assess markets and evaluate new business and technology opportunities. Responsibilities also included regional marketing; strategic planning and budgeting; coordination of product research and development efforts; product testing and evaluation; and key account management.

Drove introduction of new technology generating over $4M in sales (majority incremental).
Implemented product conversion strategy capitalizing on raw material savings and generating $1MM in GM improvement.
Identified product opportunities in emerging markets in Asia, Europe, and South America resulting in the launch of three new products. Incremental annual revenue estimated in excess of $2M.
Coordinated annual Product and Technical Training School and all customer seminars.


Tyco International (Kendall-Polyken Tyco Adhesives); Norwood, Massachusetts
Global Marketing Manager HVAC, Construction, and Industrial Adhesives Markets (1997 2002)

Profit and loss responsibility and business management for masking & packaging tapes (new segments for business unit), HVAC Adhesives, and other industrial markets and products with worldwide annual sales in excess of $120M.
Pre-acquisition due diligence and analysis that resulted in closing and integration of a global and a domestic acquisition.
Maintained existing revenue stream/customer base ($10M) during acquisition integration. Erosion significantly less than budgeted/expected.
Base business segment sales met budgeted revenue levels and exceeded GM budget level during entire tenure with organization.
Increased segment profitability by managing reductions in product costs through manufacturing, packaging, and logistical changes while maintaining pricing (increased GM% by 10 pts).
Rationalized and optimized product offering and customer programs.
Managed a sales force of manufacturers representatives.



EDUCATION
MBA - Masters of Business Administration (with Distinction) - Management
Bentley College, Graduate School of Business, Waltham, Massachusetts; (GPA 3.76/4.0)

BS (Magna Cum Laude) - Geology
West Virginia University, Morgantown, West Virginia (GPA 3.78/4.0)
University Honors Scholar in University Honors Program


Additional training via various business, marketing, professional development and numerous training courses including completion of Foundations of Leadership Training at the Center for Creative Leadership and Coaching for Development.