MARKETING PROFESSIONAL
Comprehensive marketing management experience with a proven track record of successful project planning and management of budgets and individuals, strategic planning, business development, collateral development, and public relations.
PROFESSIONAL EXPERIENCE /ACCOMPLISHMENTS
The LiRo Group- Director of Marketing June 2008 to September 2008
Responsible for directing the marketing efforts of the firm. Works directly with the CEO and CMBDO to develop marketing plans and budgets to insure the firm is well positioned to achieve their objectives in growing the firm. Works closely with various specialized groups within the firm on strategic plans initiatives, as well as developing marketing plans intended to increase visibility in the marketplace and position the firm nationally. Oversees and supervises the work of marketing personnel, as well as the graphics department, interns and other departmental resources.
TranSystems Corporation - Regional Marketing/Business Development Manager 2007 to 2008
Responsible for the marketing, sales and business development efforts of eleven offices in the Northeast, which represent $40M in new sales for the region in 2007. Works directly with the Regional Vice President to develop marketing budgets and oversees the marketing and sales activities of 30 Client Managers to insure they are well positioned in their markets to achieve their sales goals and assist them in cross-selling the other services the firm. Works closely with various specialized groups within the firm on strategic plans initiatives, as well as developing marketing plans intended to increase visibility in the marketplace and position the firm nationally. Collaborates with the firms corporate marketing group on the development of marketing collateral to increase awareness in new markets and matrixes to track successes and areas that need improvement. Oversees and supervises the work of marketing personnel throughout the Northeast, as well as the graphics department, interns and other departmental resources.
Accomplishments
Developed new marketing collateral to better meet the needs of the firms Client Managers
Instrumental in developing strategic alliances on mega-pursuits
Leveraged relationships with vendors to lower out-of-pocket expenditures on printing, and other related venders
Utilized key contacts in industry publications to increase visibility of a firm not known in the Northeast
Hired a PR firm to increase visibility in the Northeast a first for TranSystems.
Secured speaking engagements at national conferences, aiding in developing national awareness
Stantec Consulting formerly Vollmer Associates, LLP- Director of Corporate Marketing 2005 to 2007
Directed the firms corporate marketing/business development efforts, as well as provided oversight and direction for each of the firms 24 offices. Developed and planned marketing budget. Oversaw and supervised the work of marketing personnel throughout the firm, as well as the graphics department, interns and other departmental resources. Directed the development of the firms external marketing communications, which included the firms website, collateral and external newsletter, and worked closely with external vendors to optimize the firms advertising and print expenditures.
Accomplishments
Increased the firms BD for proposals ROI from 6% to 18%
Brokered strategic alliances on multi-million dollar projects
Increased firms "Hit Rate" on securing new work to 25% above industry average
Maintained flat department overhead while instituting an aggressive marketing plan for 2006 that included increased external communications, amplified BD activities, increasing staff, and production of several high-end pieces while operating within a budget that mirrored 2005
Developed relationships with major publications that resulted in the firm securing 18 by- lined articles
Leveraged relationship with PR firm to strengthen visibility in the industry
Secured speaking engagements at national conferences for several of the firm's partners
Hardesty & Hanover, LLP Marketing/Communications Manager 2000 to 2005
Responsible for the direction and development of the firms marketing effort. Worked closely with the firms Partners to increase the firms visibility and position in the marketplace. Assisted associates and project engineers from project initiation to completion. Supervised the work of 11 marketing personnel, as well as the graphics department in the development of proposals, presentations, advertising, public relations, and brochures. Provided direction and oversight for the development of the firms website and company client database.
Accomplishments
Increased the firms visibility and position in the industry and created a brand identity for the firm.
Developed and implemented a standard proposal and presentation process throughout the organization.
Developed and managed a $1 million marketing budget. First department to develop an operating budget.
Built a department from the ground up to meet the demands of the firm and industry.
Instrumental in improving the firms ranking as Top Bridge Only Design Firm from #14 in 2000 to #1 in 2001.
Prepared numerous successful national award submissions.
Directed the re-branding of the firms website
Responsible for securing several cover stories in national industry publications A first for the firm.
Provided editorial/commentary for the Zweig A/E Marketing Letter - a nationally distributed industry specific newsletter.
Awards
Society of Marketing Professionals Services 2002 Marketing Communications Award for Special Event Piece
ZweigWhite 2003 Revolutionary Marketing Award for Company Brochures
Society of Marketing Professionals Services 2003 Marketing Communications Award for Company Brochures
Bridge Design and Engineerings Soffit Award 2004 Best Wall Calendar
Morse Diesel International, Inc. - Senior Marketing Coordinator/Proposal Manager 1994 - 2000
Responsible for the management, coordination and development of business proposals valued at $150 to $750 million. Worked closely with Senior Project Executives from project initiation to completion. Oversaw and supervised the work of all Marketing Coordinators in all ten offices, as well as the Corporate Graphics Department, Administrative Assistants, Interns and other departmental resources in the development of proposals and presentations. In addition, provided articles for the corporate newsletter, the Advantage, distributed throughout the United States and Europe. Acted as a corporate resource providing information to each office on a daily basis. Member of a team of coordinators managing various corporate databases of information and credentials.
Accomplishments
Instrumental in the preparation of several winning proposals representing $1 billion in new work.
Wrote several feature articles for the Advantage, spotlighting notable projects.
Designed and coordinated several high-end corporate brochures.
Assisted in the development of the firms Web Site.
Frederic R. Harris, Inc., Marketing Coordinator 1993 - 1994
United Systems Integrators Corporation/Marketing Coordinator/Analyst 1991 - 1993
EDUCATION
B.S. Degree (1991) Marketing and Business Management, Nichols College
COMPUTER SKILLS
Hardware: PC & Macintosh
Software: In-Design, QuarkXPress, Microsoft Word, Excel, PowerPoint, Deltek Vision, Adobe Photoshop
PROFESSIONAL AFFILIATIONS
American Society of Highway Engineers Charter Member
Society of Marketing Professional Services Member (1991)
United Way of Stamford Young Professionals Member (2000)
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