Company Description:
Neil P. DeFeo, an experienced consumer-products executive and a current Huish director, has been named CEO of The Sun Products Corporation. David P. Lundstedt, once president and CEO of Huish, is now president of Sun Products, reporting to Mr. DeFeo. William H. Littlefield, formerly vice president and general manager of the Unilever business, joined The Sun Products Corporation as executive vice president and general manager of Branded Products. In addition, the management team of The Sun Products Corporation will include senior managers from both companies.
Combining these two companies creates a strong new company in the growing North American laundry market. Huish is the leading private label business in the U.S. and the Unilever brands are some of the best known in the industry. Together as The Sun Products Corporation, these businesses will be able to compete in all segments of the market. Uniting Huish with the strong heritage of the Unilever business will create one of the most compelling product lineups in the market, providing Sun Products with the ability to serve the needs of both retail customers and consumers better, while at the same time providing significant career opportunities for associates across the organizations.
Sun Products is a company new in name but with a strong legacy of brands, products and leadership. We are focused on innovation, developing new brands as well as improve our current products. We plan to invest our resources in developing and promoting our brand and product lines and to invest in technology to enable us to grow Sun Products into the best private label and consumer brand company in North America.
Neil P. DeFeo, an experienced consumer-products executive and a current Huish director, has been named CEO of The Sun Products Corporation. David P. Lundstedt, once president and CEO of Huish, is now president of Sun Products, reporting to Mr. DeFeo. William H. Littlefield, formerly vice president and general manager of the Unilever business, joined The Sun Products Corporation as executive vice president and general manager of Branded Products. In addition, the management team of The Sun Products Corporation will include senior managers from both companies.
Combining these two companies creates a strong new company in the growing North American laundry market. Huish is the leading private label business in the U.S. and the Unilever brands are some of the best known in the industry. Together as The Sun Products Corporation, these businesses will be able to compete in all segments of the market. Uniting Huish with the strong heritage of the Unilever business will create one of the most compelling product lineups in the market, providing Sun Products with the ability to serve the needs of both retail customers and consumers better, while at the same time providing significant career opportunities for associates across the organizations.
Sun Products is a company new in name but with a strong legacy of brands, products and leadership. We are focused on innovation, developing new brands as well as improve our current products. We plan to invest our resources in developing and promoting our brand and product lines and to invest in technology to enable us to grow Sun Products into the best private label and consumer brand company in North America.