Company Description:
The real story of Rubio's
When most college students go away for spring break, all they come back with is a sunburn. But not Ralph Rubio.
Every spring, Ralph and his buddies would head to the Baja village of San Felipe, where you could camp on the beach for free, catch some rays, and forget about studying. One night, a hungry Ralph spotted a taco shop with an unusual specialty advertised in the window: fish tacos. He ordered one, took a few bites, and was hooked.
Over time Ralph became pals with Carlos, the man behind the counter. Carlos showed Ralph how his fish tacos were made. Ralph went back to San Diego and perfected a recipe of his own.
Several years later, with his father Ray as his partner, he opened his first restaurant - a walk-up stand in Mission Bay. Since that day back in 1983, Ralph, with the help of a lot of great people, has sold more than 50 million fish tacos.
Of course, a lot has changed from that original restaurant. Rubio's is now Rubio's Fresh Mexican Grill and has over 180 locations serving a menu which features made-to-order burritos, soft-shell tacos, and quesadillas and salads made with marinated, chargrilled chicken breast and steak, as well as seafood representative of the Baja, California region of Mexico, such as chargrilled mahi mahi, sauted shrimp and our signature Baja-style fish taco. The Rubio's menu continues to expand and evolve, with inspiration from Ralph's continued culinary exploration of Mexico. In addition to the World Famous Fish TacoSM, Rubio's also offers other signature menu items including:
Chopped Chicken Salad
Big Burrito Especial
Carnitas Street Tacos
Steak Street Tacos
Grilled Mesquite Shrimp Burritos
Grilled Mahi Mahi Tacos & Burritos
The real story of Rubio's
When most college students go away for spring break, all they come back with is a sunburn. But not Ralph Rubio.
Every spring, Ralph and his buddies would head to the Baja village of San Felipe, where you could camp on the beach for free, catch some rays, and forget about studying. One night, a hungry Ralph spotted a taco shop with an unusual specialty advertised in the window: fish tacos. He ordered one, took a few bites, and was hooked.
Over time Ralph became pals with Carlos, the man behind the counter. Carlos showed Ralph how his fish tacos were made. Ralph went back to San Diego and perfected a recipe of his own.
Several years later, with his father Ray as his partner, he opened his first restaurant - a walk-up stand in Mission Bay. Since that day back in 1983, Ralph, with the help of a lot of great people, has sold more than 50 million fish tacos.
Of course, a lot has changed from that original restaurant. Rubio's is now Rubio's Fresh Mexican Grill and has over 180 locations serving a menu which features made-to-order burritos, soft-shell tacos, and quesadillas and salads made with marinated, chargrilled chicken breast and steak, as well as seafood representative of the Baja, California region of Mexico, such as chargrilled mahi mahi, sauted shrimp and our signature Baja-style fish taco. The Rubio's menu continues to expand and evolve, with inspiration from Ralph's continued culinary exploration of Mexico. In addition to the World Famous Fish TacoSM, Rubio's also offers other signature menu items including:
Chopped Chicken Salad
Big Burrito Especial
Carnitas Street Tacos
Steak Street Tacos
Grilled Mesquite Shrimp Burritos
Grilled Mahi Mahi Tacos & Burritos